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Is Your Customer Experience (CX) Roadmap Still on Track?

How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to lose in the long race. It’s mostly a marathon, run at a pace of a Sprint runner. NTT recently asked marketers, "Is CX a differentiator or detractor in your organization?" Most marketers have heard about customer experience, but only a very few have mastered it. In the current COVID-19 scenario, client-facing teams are finding it hard to…

MarTech Interview with Doug Bewsher, CEO at Leadspace

"Having MarTech stack doesn’t necessarily mean that business have got everything they need in place to be data-driven, targeted, and effective.Targeting is key as the digital noise goes up." Hi Doug, Covid is a wrecker. How has it impacted your business? First and foremost, it has impacted our employees - we are very focused on keeping everyone and their families healthy, and luckily most of the team -- whether in the US or Israel - can work remotely, but it has definitely been a stressful time for most. From a…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from HubSpot, Highview, Icertis, Workato, and GreatHorn. New Jira Integration From HubSpot Helps Product and Support Teams Collaborate to Delight Customers HubSpot, a leading growth platform, announced the launch of a new integration with Atlassian’s Jira Software Cloud that helps companies act quickly to resolve customer issues. By connecting Jira Software Cloud to tickets in HubSpot’s…

Here to Help–Enhance your B2B Data Transactions for FREE with VistaChain

If you have an existing EDI environment at your company, Highview would like to help by offering VistaChain FREE OF CHARGE through May 31, 2020. "When I founded Highview two years ago the one thing I refused to change from how I'd run my previous company was my commitment to serving customers first. I wanted to help them run their businesses better, under all circumstances, by delivering easy, affordable innovation," says Mike Kersels, founder and CEO of Highview. Marketing Technology News: Reputation.com Welcomes…

Mastercard and Samsung Partner to Enable Digital Inclusion

Mastercard Pay on Demand enables safe, secure consumer financing for Samsung Galaxy devices Partnership facilitates usage-based payments to build creditworthiness in safe, secure way Solution uses data to improve consumers’ lives in line with Mastercard principles for data responsibility Mastercard announced a global partnership with Samsung to enable digital access to consumers and small businesses in emerging markets through its extensible Pay on Demand platform. Mastercard’s Pay on Demand platform is…

Infogroup Announces Data Axle for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Infogroup's customers can now benefit from a native integration for B2B data Infogroup announced it has launched Data Axle for Salesforce on Salesforce AppExchange, empowering customers to use Infogroup's industry-leading business data. Infogroup was named a leader in a recent Forrester Wave, The Forrester Wave: B2B Marketing Data Providers, Q3 2018, which evaluated 12 of the most significant providers of B2B data. With the new app, companies can eliminate manual data exports and imports and empower their sales team to…

Informatica Ranked Highest in Gartner 2020 Report on Critical Capabilities for Master Data Management Solutions

Company Highest in All Six Use Cases Among 12 Other Master Data Management Vendors Informatica, the enterprise cloud data management leader, announced the company received the highest scores in Gartner's 2020 Critical Capabilities for Master Data Management Solutions report in every use case. According to the Gartner report, "Master data management solutions serve a range of use cases. This assessment of their critical capabilities will help data and analytics leaders take a use-case-based approach to weighing…

RingLead DataExchange Grows with the Addition of Ten Key Data Vendors

Ringlead the leading provider of data management solutions for CRMs and MAPs, based in New York ads a powerful new set of partners to their DataExchange RingLead, the leading provider of data management solutions for CRMs and MAPs, announced the addition of a handful of new partners to The DataExchange, the industry's leading data buying marketplace. This latest group of partners consists of ZoomInfo Powered by DiscoverOrg, Crunchbase, 180 by Two, Clearbit, People Data Labs, DemandMatrix, Inside View,…

Dun & Bradstreet Powers New Analytics Studio with Alternative Data Sources

Best-in-class B2B data and state-of-the-art technology deliver agile analytics to clients instantly Dun & Bradstreet, a leading global provider of business decisioning data and analytics, has announced the availability of D&B Analytics Studio, a secure, cloud-based analytics platform that provides clients with a single, integrated solution to seamlessly explore, synthesise and operationalise data and analytics in order to remain competitive in the era of digital transformation. The wide array of development…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Evergage, CourMed, Sitecore®, NetWise Data LLC, Pipeliner CRM, and Conexiom. Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales In what we can call the first major MarTech acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage’s CEO and Co-founder…

NetWise Joins LiveRamp Data Store, Enabling Marketers to Utilize Best in Class B2B Audiences Easily Across Almost Any Platform

NetWise Data LLC, the B2B data 'brand behind the brand' of big B2B data companies like Bizo and a pioneer in B2B display audiences since 2012, is now in the LiveRamp Data Store. This means direct, 'farm-to-table' access for all data needs, across any digital channel, while maintaining consistency with the person records used for offline marketing. NetWise can instantly distribute custom segments to any almost any DMP, DSP, SSP,  Social Platform or brand while keeping those segments and contacts in sync - across all channels.…

Datonics Expands into Canadian Market with Strategic New Hire

Former Oracle and GroupM executive joins Datonics as General Manager to oversee regional growth Leading online data marketplace Datonics is expanding its business into Canada with a new strategic hire to oversee the Canadian region to spearhead business growth. Rodney Perry joins Datonics as General Manager from Oracle, where he spent two years growing partnerships and revenue in the region. Rodney, based in Toronto, will report directly to CEO Michael Benedek. “We are very excited to be bringing Rodney on board and…

ZoomInfo Mobilizes B2B Intelligence With Launch of Two Mobile Apps

Available as a Community and Premium Application, Zoominfo for iOS and Android Promises to Keep Customers Connected to Their Market -- Whether They Are On-Site, in the Field, or on the Move ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the launch of its new mobile presence, releasing both a free and premium application, CommunitieZ Go and ZoomInfo Mobile, to support its community and enterprise customer base. Available on the Apple App Store and Google Play Store, both applications…

What’s New with LinkedIn Pages: Helping You Humanize Your Brand

Today, more than 50 million organizations around the world rely on LinkedIn Pages to help them engage with their customers, prospects, and employees. LinkedIn Marketing Solutions is constantly investing in Pages and have recently introduced features like Employee Notifications, Kudos and Team Moments and Community Hashtags so you can build a sense of community with people who matter most to your business. In this quarter’s update, LinkedIn is introducing some more new tools to help you engage with your community in more…

Dun & Bradstreet Acquires Orb Intelligence

Acquisition Expands Dun & Bradstreet's Portfolio of Digital Solutions and Enriches the World's Most Comprehensive Commercial Database to Integrate Offline and Online Data Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the acquisition of Orb Intelligence, a prominent digital business identity and firmographic data provider. The acquisition, in combination with the July 2019 acquisition of Lattice Engines, furthers the commitment and investment Dun & Bradstreet…

Phunware to Attend CES 2020 in Las Vegas

Join the Phunware Executive Team to Discuss Digital Transformation in a Mobile-First World Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that its Executive Team will be attending CES 2020 from January 7-10 in Las Vegas, Nevada. Phunware to Attend CES 2020 in Las Vegas. Join the Phunware Executive Team to Discuss Digital Transformation in a Mobile-First World. CES attracts business leaders and pioneering…

UJET Recognized as a Leader in Contact Center Operations Software

Ranked #1 on G2 Crowd’s Relationship Index UJET Inc., a leading provider of customer support communications and solutions, announced that it has been named a Leader in Contact Center Operations Software in the Winter 2020 Grid® Report by G2. In the report, UJET outranked top cloud contact center vendors in areas such as User Adoption, Product Going in the Right Direction, Ease of Setup, and Net Promoter Score. In addition, UJET has been recognized as having the highest Relationship Score in G2’s Relationship Index,…

Emily White appointed new Vice President, Marketing at Phase2

Brand Marketing Expert Joins Leading Digital Experience Agency Phase2, a digital experience agency, announced the strategic hiring of Emily White as Vice President, Marketing. White joins the organization as Phase2 broadens its marketing practice-- which added four new members this year. The hire of White, in addition to the growing team, signals the organization's plans to expand its presence in key markets as it finalizes marketing, and brand strategies for 2020. "We are enthusiastic about the…

Tamarack Resort Chooses Ascent360 CDP To Accelerate Marketing Outreach

The Company's Platform and Industry Expertise Create Efficiencies for the Resort Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that Tamarack Resort has chosen the platform to help them achieve their marketing goals: building awareness and driving visitors to their family-friendly, four-seasons destination. Tamarack Resort sits on the shores of Lake Cascade, located 90 miles northwest of Boise, Idaho in Valley County. Tamarack offers skiing, lift-served mountain…

Episerver Doubles Down on North American and Underserved B2B Markets with Acquisition of Insite Software

The Industry-Changing Acquisition of Insite Marks Episerver's Third Major Announcement in Q4 Episerver, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce leader Insite Software. The deal continues Episerver's unparalleled momentum heading into 2020 after the company's November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO. "The gifts came early for Episerver with…