InsightBase 4.2 is an integrated solution that seamlessly leverages the full spectrum of buying group intent intelligence across an entire …
Triblio Launches Smart Pages to Scale 1:1 Buying Experiences
Triblio announced the release of Triblio Smart Pages, the latest product line in the company’s award-winning account-based marketing (ABM) platform. …
Cision Releases ‘Choose Your Own PR Adventure’, An Interactive, Digital Game for Communicators
Cision, a leading global provider of earned media software and services, released Choose Your Own PR Adventure, a digital game …
Technology industry M&A Deals in Q3 2019 Total $36.08bn in US
Total technology industry M&A deals in Q3 2019 worth $36.08bn were announced in the US, according to GlobalData’s deals database. …
Quadrant Knowledge Solutions Names Symphony RetailAI a 2019 Technology Leader in the Omnichannel OMS Market
Symphony RetailAI recognized for the technology excellence and customer impact of its integrated retail AI platform Quadrant Knowledge Solutions announced …
MissionOG Closes $93 Million Fund II Focused on High-Growth B2B Companies
Investment firm triples the size of its prior fund to continue its successful approach of investing in B2B technology companies …
CBS Joins OpenAP
The OpenAP Market Offers the Largest Collection of Premium Linear and Digital Advertising Inventory in the U.S. OpenAP, the advanced advertising …
New Study Shows Spending on Account-Based Marketing Continues to Surge
21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership …
StarfishETL Partners with StalwartMC
Technology Implementation Firm Expands Integration Capabilities with StarfishETL StarfishETL is delighted to announce its partnership with leading management consulting and …
Meredith Corporation Extends Multiyear Licensing Contract For Better Homes & Gardens-Branded Products Exclusively At Walmart
Meredith Corporation—the leading media and marketing company, with national brands serving 185 million Americans and 90 percent of U.S. female …
Personalization Drives 5x Conversion Rates During Black Friday and Cyber Monday
Monetate Research Shows Increase in Personalization and Better Performance over Last Year Monetate, a Kibo Company and a worldwide leader …
APAC Business Process Outsourcing Market Set to Grow at Cagr of 10% Between 2018 and 2023, Says GlobalData
Asia-Pacific (APAC) continues to be a vibrant market for business process outsourcing (BPO) space, owing to the increasing number of …
Debunking the Most Common Myths Around AI in Marketing Before 2020 Arrives
In today’s world, it’s almost impossible to avoid Artificial Intelligence (AI). From daily interactions with voice assistants and smartphones, to …
Are Buyer Personas Really Over-hyped or Underused?
Quick, name the most hyped Marketing practice or process of the last three years. My money is probably on ABM, …
Usage Insights: The 3 Keys to Software Monetization Innovation
INNOVATION – That’s a watchword for software suppliers and IoT companies. In the process of developing meaningful products, one particular …
Dun & Bradstreet Launches Always-On Lattice Campaigns App for Social Platforms
Customers achieve 42% increase in click-throughs and 54% lower cost per lead Dun & Bradstreet has announced that it has launched …
Bombora and LiveRamp Partnership Signals New Era for SMB Digital Advertising
B2B Marketing can now reach exclusive SMB audiences with breakthrough targeting solution LiveRamp, the trusted platform for accessible and meaningful …
LinkedIn Announces New Centralized Hub for Actionable Marketing Insights
LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales …
Dods Group Plc Acquires Meritgroup Limited, a B2B Data and Technology Specialist
Dods Group Plc, the leading business intelligence, media and events company, announced that it has acquired Meritgroup Limited, a specialist …
Informa Engage and 180byTwo Collaborate to Make Intent-based B2B Data Available to Marketers
Leverages Informa’s Top Tier Brand Data to Identify Customers Deep in the Buying Cycle to Generate Better Engagement Informa Engage, …