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        MarTech Interview with David Turner, CMO at Sidetrade
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        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
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        MarTech Interview with Parker Morse, Founder and CEO at H Code
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        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
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      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
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        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
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        TechBytes with Robert McGovern, CEO at PreciseTarget
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        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
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        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
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        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
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        Fireside Chat with James Ontra, Co-Founder at Shufflrr
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        Fireside Chat with Cameron Church
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      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • How to Engage and Connect With Your Online Audience in 2020
        How to Engage and Connect With Your Online Audience in 2020
      • Behind Brand Storytelling: What Makes Your Website Story Work
        Behind Brand Storytelling: What Makes Your Website Story Work
      • Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
        Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
      • Should You Trust SSAI in CTV Advertising?
        Should You Trust SSAI in CTV Advertising?
      • Predictions Series: Top 10 Trends in Digital Advertising in 2020
        Predictions Series: Top 10 Trends in Digital Advertising in 2020
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      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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b2b data

True Influence Launches InsightBase 4.2, Providing Robust Single User Interface for Consolidated, Intent-Driven Marketing and Sales Campaigns
B2B Commerce, Technology

True Influence Launches InsightBase 4.2, Providing Robust Single User Interface for Consolidated, Intent-Driven Marketing and Sales Campaigns

InsightBase 4.2 is an integrated solution that seamlessly leverages the full spectrum of buying group intent intelligence across an entire …

PRNewswire8 hours agoDecember 10, 2019 0 52
Triblio Launches Smart Pages to Scale 1:1 Buying Experiences
Account Based Marketing

Triblio Launches Smart Pages to Scale 1:1 Buying Experiences

Triblio announced the release of Triblio Smart Pages, the latest product line in the company’s award-winning account-based marketing (ABM) platform. …

PRNewswire9 hours agoDecember 10, 2019 0 47
Cision Releases 'Choose Your Own PR Adventure', An Interactive, Digital Game for Communicators
Technology

Cision Releases ‘Choose Your Own PR Adventure’, An Interactive, Digital Game for Communicators

Cision, a leading global provider of earned media software and services, released Choose Your Own PR Adventure, a digital game …

PRNewswire9 hours agoDecember 10, 2019 0 48
Technology industry M&A Deals in Q3 2019 Total $36.08bn in US
Technology

Technology industry M&A Deals in Q3 2019 Total $36.08bn in US

Total technology industry M&A deals in Q3 2019 worth $36.08bn were announced in the US, according to GlobalData’s deals database. …

MTS Staff Writer9 hours agoDecember 10, 2019 0 45
Quadrant Knowledge Solutions Names Symphony RetailAI a 2019 Technology Leader in the Omnichannel OMS Market
B2B Commerce

Quadrant Knowledge Solutions Names Symphony RetailAI a 2019 Technology Leader in the Omnichannel OMS Market

Symphony RetailAI recognized for the technology excellence and customer impact of its integrated retail AI platform Quadrant Knowledge Solutions announced …

PRNewswire9 hours agoDecember 10, 2019 0 52
MissionOG Closes $93 Million Fund II Focused on High-Growth B2B Companies
B2B Commerce

MissionOG Closes $93 Million Fund II Focused on High-Growth B2B Companies

Investment firm triples the size of its prior fund to continue its successful approach of investing in B2B technology companies …

prweb9 hours agoDecember 10, 2019 0 45
CBS Joins OpenAP
Native & Programmatic Advertising

CBS Joins OpenAP

The OpenAP Market Offers the Largest Collection of Premium Linear and Digital Advertising Inventory in the U.S. OpenAP, the advanced advertising …

PRNewswire10 hours agoDecember 10, 2019 0 50
New Study Shows Spending on Account-Based Marketing Continues to Surge
Account Based Marketing, B2B Commerce

New Study Shows Spending on Account-Based Marketing Continues to Surge

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership …

MTS Staff Writer10 hours agoDecember 10, 2019 0 60
StarfishETL Partners with StalwartMC
B2B Commerce, CRM

StarfishETL Partners with StalwartMC

Technology Implementation Firm Expands Integration Capabilities with StarfishETL StarfishETL is delighted to announce its partnership with leading management consulting and …

PRNewswire10 hours agoDecember 10, 2019 0 45
Meredith Corporation Extends Multiyear Licensing Contract For Better Homes & Gardens-Branded Products Exclusively At Walmart
Content

Meredith Corporation Extends Multiyear Licensing Contract For Better Homes & Gardens-Branded Products Exclusively At Walmart

Meredith Corporation—the leading media and marketing company, with national brands serving 185 million Americans and 90 percent of U.S. female …

PRNewswire11 hours agoDecember 10, 2019 0 44
Personalization Drives 5x Conversion Rates During Black Friday and Cyber Monday
Customer Experience Management

Personalization Drives 5x Conversion Rates During Black Friday and Cyber Monday

Monetate Research Shows Increase in Personalization and Better Performance over Last Year Monetate, a Kibo Company and a worldwide leader …

MTS Staff Writer15 hours agoDecember 10, 2019 0 90
APAC Business Process Outsourcing Market Set to Grow at Cagr of 10% Between 2018 and 2023, Says GlobalData
B2B Data, Technology

APAC Business Process Outsourcing Market Set to Grow at Cagr of 10% Between 2018 and 2023, Says GlobalData

Asia-Pacific (APAC) continues to be a vibrant market for business process outsourcing (BPO) space, owing to the increasing number of …

MTS Staff Writer15 hours agoDecember 10, 2019 0 73
Debunking the Most Common Myths Around AI in Marketing Before 2020 Arrives
Guest Authors

Debunking the Most Common Myths Around AI in Marketing Before 2020 Arrives

In today’s world, it’s almost impossible to avoid Artificial Intelligence (AI). From daily interactions with voice assistants and smartphones, to …

Igor VolzhaninNovember 1, 2019, 10:42 pmOctober 25, 2019 0 995
Are Buyer Personas Really Over-hyped or Underused?
Guest Authors

Are Buyer Personas Really Over-hyped or Underused?

Quick, name the most hyped Marketing practice or process of the last three years. My money is probably on ABM, …

Mark EmondOctober 29, 2019, 1:25 amOctober 29, 2019 0 477
Usage Insights: The 3 Keys to Software Monetization Innovation
Guest Authors

Usage Insights: The 3 Keys to Software Monetization Innovation

INNOVATION – That’s a watchword for software suppliers and IoT companies. In the process of developing meaningful products, one particular …

Matthew DunkleyOctober 25, 2019, 4:44 amOctober 25, 2019 0 551
Dun & Bradstreet Launches Always-On Lattice Campaigns App for Social Platforms
Customer Data Platforms

Dun & Bradstreet Launches Always-On Lattice Campaigns App for Social Platforms

Customers achieve 42% increase in click-throughs and 54% lower cost per lead Dun & Bradstreet has announced that it has launched …

PRNewswireOctober 17, 2019, 9:34 pmOctober 17, 2019 0 525
Bombora and LiveRamp Partnership Signals New Era for SMB Digital Advertising
B2B Data, Native & Programmatic Advertising

Bombora and LiveRamp Partnership Signals New Era for SMB Digital Advertising

B2B Marketing can now reach exclusive SMB audiences with breakthrough targeting solution LiveRamp, the trusted platform for accessible and meaningful …

PRNewswireAugust 28, 2019, 9:15 pmAugust 28, 2019 0 699
LinkedIn Announces New Centralized Hub for Actionable Marketing Insights
B2B Data, Staff Writers

LinkedIn Announces New Centralized Hub for Actionable Marketing Insights

LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales …

Sudipto GhoshAugust 23, 2019, 2:35 pmAugust 23, 2019 10 1763
Dods Group Plc Acquires Meritgroup Limited, a B2B Data and Technology Specialist
B2B Data, Customer Acquisition, Technology

Dods Group Plc Acquires Meritgroup Limited, a B2B Data and Technology Specialist

Dods Group Plc, the leading business intelligence, media and events company, announced that it has acquired Meritgroup Limited, a specialist …

PRNewswireJuly 23, 2019, 2:11 pmJuly 23, 2019 3 638
Informa Engage and 180byTwo Collaborate to Make Intent-based B2B Data Available to Marketers
Account Based Marketing, AI/ML, B2B Data

Informa Engage and 180byTwo Collaborate to Make Intent-based B2B Data Available to Marketers

Leverages Informa’s Top Tier Brand Data to Identify Customers Deep in the Buying Cycle to Generate Better Engagement Informa Engage, …

PRNewswireJuly 23, 2019, 12:18 pmJuly 23, 2019 0 598

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