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b2b data

Invest in Operational Foundations to Achieve Impact in our New Marketing World

This spring was one that we weren’t expecting in the marketing world. We all spent time meticulously planning campaigns, events, and organizing budgets to support our 2020 goals, and in what seemed like overnight, everything changed. Marketers were forced to quickly pivot not just plans but goals and teams as well. For many marketing teams, the shift to a fully remote workforce as a result of COVID-19 is uncharted territory full of new challenges. Different time zones, external distractions and limited resources are some…

Building a B2B Marketing Budget for Uncertain Times

The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. To bend the curve and save lives during the COVID-19 crisis, people stayed home, and businesses scrapped roadshows, conferences, and other events. Some companies reduced staff and slashed budgets, and millions are working from home. While this disruption affects people’s lives and livelihoods, it also has a major impact…

NetWise Complements Executive Team With Industry Veteran, Pat O’Brien

NetWise, the provider of the industry's most powerful B2B Audience Data and proprietary B2B2C ID Graph, announced the appointment of Pat O'Brien as Executive Vice President, Strategy & Business Development. Pat is an accomplished data industry veteran having held executive positions as Chief Revenue Officer at Zylotech, Senior VP-Audience Solutions at Dun & Bradstreet, VP-Digital Solutions at NetProspex, and VP-Business and Channel Development at Bizo (prior to its acquisition by LinkedIn). He brings 20+ years of…

Demandbase Acquires Engagio to Reinvent ABM for B2B Everything

Post-acquisition, Jon Miller is now Chief  Product Officer at Demandbase Today, two of my favorite MarTech RADAR-listed companies are getting together to redefine the art of Account Based Marketing. Demandbase has acquired Engagio. We picked the new from Jon Miller’s LinkedIn post. Jon is the CEO and Co-founder of Engagio. He also co-started Marketo, which is now owned by Adobe. This week, Demandbase is hosting with Engagio and others a very unique ABM-centric Leadership Alliance Virtual Summit to fulfill the mission of…

How ZoomInfo Became the Most-Talked IPO of 2020 within 7 Days!

Within a week of its announcement, ZoomInfo has become the most celebrated tech IPO of 2020. ZoomInfo, the leading market intelligence platform for marketing and sales teams, powered by DiscoverOrg, is currently trading at $52.90 per share at the time of writing this story. A rocketship in B2B marketing and sales intelligence, ZoomInfo has grown remarkably in the last 2 years. Despite the uncertainties in the business, the company decided to pitch for an IPO in May-end and finally took the leap on 4 June. On 4 June,…

Flatfile Raises $7.6 Million from Two Sigma Ventures, Google’s AI Fund, and others To Make Data Onboarding Easy for Enterprises

The new funding will be used to accelerate customer acquisition and launch its new enterprise focused offering, Concierge. Flatfile, known for its drop-in spreadsheet importer, announced $7.6 million in Seed funding led by Two Sigma Ventures, with participation from previous investors including Afore Capital, Designer Fund, and Gradient Ventures, Google's AI-focused venture fund, as well as new investors HNVR, Work Life Ventures, Quiet Capital, Basecamp Fund, and Soma Capital. The funding coincides with the launch of…

More than 70 Percent of Revenue Leaders Say Data Management is a High Priority

InsideView Alignment Report 2020 Highlights the Essential Role of Data, Target Accounts, and Interpersonal Communication in Sales and Marketing Alignment  InsideView, the leader in B2B data and intelligence, today announced the results of its third sales and marketing alignment report, “Unlocking Revenue Performance in the New Normal” based on a survey of sales, marketing, and operations leaders. This data builds on the original research that fueled the best-selling book, Aligned to Achieve . The new report highlights what…

Datonics Launches New Canadian Data Taxonomy

New data segments help marketers to better address changing consumer behaviors and preferences Following its successful expansion into Canada, leading online data marketplace Datonics has launched a new data taxonomy for the Canadian market. The data is categorized across a number of key classifications and updated in real-time to help marketers better understand shifting consumer behaviors and prioritize and adjust campaigns quickly and effectively. Marketing Technology News: Time to Rethink your CRM Advertising Strategy,…

Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

Infogroup Launches B2B Intent Data Capability Within Its Real-Time Data Platform, Data Axle

Intent data users engage and convert prospects at much higher rates Infogroup, a leading provider of data and real-time business intelligence solutions, announced today a new capability within its real-time data delivery platform, Data Axle, that enables enterprises and small businesses to use intent data to target in-market audiences much more efficiently via real-time API feeds. Infogroup clients using Data Axle can now pinpoint prospective B2B customers' signals of interest in a specific product or service informed by…

TeamSupport Enables Bi-Directional Integration with Microsoft Dynamics 365 to Enable Swifter Communications

TeamSupport is a leading B2B customer support software: Now offers comprehensive, bi-directional integration with Microsoft Dynamics applications to improve clarity and streamline workflows B2B Customer Support is under intense pressure to deliver real-time insights and provide for a swift collaboration platform for every team member. To ensure seamless collaboration between team members and agencies handling critical tasks from their remote workplaces, TeamSupport has announced a key integration with Microsoft Dynamics®…

InsideView Launches Data Integrity for Microsoft Dynamics 365

Customer Data Management Solution Cleans and Enriches Dynamics Data and Provides Actionable Insights InsideView, the leader in B2B data and intelligence, today announced InsideView Data Integrity for Microsoft to help customers drive revenue and improve operational effectiveness. Dynamics 365 customers can now leverage the industry-leading data that fuels InsideView Insights to clean and enrich their CRM data automatically and at scale. InsideView Data Integrity for Microsoft delivers accurate data and maintains data…

ZoomInfo Appoints Google Chief Privacy Officer Keith Enright to Board of Directors

ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the appointment of Google Chief Privacy Officer Keith Enright to its board of directors. “For nearly 20 years, Keith has been a data privacy expert, leading major internet, Fortune 500 retail and services companies as they navigate the constantly changing privacy landscape,” said Henry Schuck, Founder and CEO of ZoomInfo. “His expertise and counsel will be a huge asset for ZoomInfo as we continue in our commitment to providing customers…

Is Your Customer Experience (CX) Roadmap Still on Track?

How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to lose in the long race. It’s mostly a marathon, run at a pace of a Sprint runner. NTT recently asked marketers, "Is CX a differentiator or detractor in your organization?" Most marketers have heard about customer experience, but only a very few have mastered it. In the current COVID-19 scenario, client-facing teams are finding it hard to…

MarTech Interview with Doug Bewsher, CEO at Leadspace

"Having MarTech stack doesn’t necessarily mean that business have got everything they need in place to be data-driven, targeted, and effective.Targeting is key as the digital noise goes up." Hi Doug, Covid is a wrecker. How has it impacted your business? First and foremost, it has impacted our employees - we are very focused on keeping everyone and their families healthy, and luckily most of the team -- whether in the US or Israel - can work remotely, but it has definitely been a stressful time for most. From a…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from HubSpot, Highview, Icertis, Workato, and GreatHorn. New Jira Integration From HubSpot Helps Product and Support Teams Collaborate to Delight Customers HubSpot, a leading growth platform, announced the launch of a new integration with Atlassian’s Jira Software Cloud that helps companies act quickly to resolve customer issues. By connecting Jira Software Cloud to tickets in HubSpot’s…

Here to Help–Enhance your B2B Data Transactions for FREE with VistaChain

If you have an existing EDI environment at your company, Highview would like to help by offering VistaChain FREE OF CHARGE through May 31, 2020. "When I founded Highview two years ago the one thing I refused to change from how I'd run my previous company was my commitment to serving customers first. I wanted to help them run their businesses better, under all circumstances, by delivering easy, affordable innovation," says Mike Kersels, founder and CEO of Highview. Marketing Technology News: Reputation.com Welcomes…

Mastercard and Samsung Partner to Enable Digital Inclusion

Mastercard Pay on Demand enables safe, secure consumer financing for Samsung Galaxy devices Partnership facilitates usage-based payments to build creditworthiness in safe, secure way Solution uses data to improve consumers’ lives in line with Mastercard principles for data responsibility Mastercard announced a global partnership with Samsung to enable digital access to consumers and small businesses in emerging markets through its extensible Pay on Demand platform. Mastercard’s Pay on Demand platform is…

Infogroup Announces Data Axle for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Infogroup's customers can now benefit from a native integration for B2B data Infogroup announced it has launched Data Axle for Salesforce on Salesforce AppExchange, empowering customers to use Infogroup's industry-leading business data. Infogroup was named a leader in a recent Forrester Wave, The Forrester Wave: B2B Marketing Data Providers, Q3 2018, which evaluated 12 of the most significant providers of B2B data. With the new app, companies can eliminate manual data exports and imports and empower their sales team to…