b2b data

How can today’s marketing and advertising leaders create more impact with their online media plans and strategies? Dave Kelly, Founder & CEO at AnalyticsIQ has some tips: ________ Welcome to this MarTech Series chat Dave, tell…
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MeritB2B, the leading provider of B2B data and performance marketing solutions, announced the return of their popular Technology Marketing Exchange event, which brings together some of the most influential leaders for two days of B2B…
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Dun & Bradstreet, Inc., a leading global provider of business decisioning data and analytics, and Zeta Global Holdings Corp. , a data-driven marketing technology company that empowers enterprises to acquire, grow and retain…
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Trimble and Randall-Reilly LLC  announced that Randall-Reilly, a leading B2B data and analytics platform for transportation, construction, agriculture and other industrial markets, has entered into a definitive agreement to acquire…
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ZoomInfo , a global leader in go-to-market intelligence solutions, announced the launch of its Business Contact Preference Registry (BCPR), a global database of opt-out requests processed by ZoomInfo available to other business-to-business…
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MeritB2B, the leading provider of B2B data and performance marketing solutions, announced the promotion of Karie Burt to Chief Data and Privacy Officer. Formerly Senior Vice President and Chief Privacy Officer, Burt joined the company in…
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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comscore (B2B Data), Meredith Corporation (Marketing intelligence), ENGINE (TV Advertising),…
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Comscore expands its Predictive Audiences solution to even more European markets and announces partnership with Eyeota Comscore is excited to announce the expansion of its Predictive Audiences capabilities across even more European…
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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Krisp (In App Marketing), Nintex (Marketing Automation), PureB2B (B2B Data), Sytel (Unified…
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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comcast (Entertainment), RISE (Technology), Unbxd (E-Commerce and Mobile Commerce), IntentData.io…
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Funding and fresh leadership will enable Leadspace to accelerate growth, product development and customer adoption of its leading AI-driven B2B Customer Data Platform (CDP) Current clients include Salesforce, American Express, Zoom and…
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Unparalleled Data Accuracy Enables Digital Agencies and Marketers to Reach the Right Targets ZoomInfo, a global leader in go-to-market intelligence solutions, announced the launch of Targeted Audiences, a new product that gives digital…
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Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced that Rob Armstrong has been appointed as Vice President of Product. Internationally, enterprises and marketers are preparing for…
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Mountaingate Capital portfolio company MeritDirect, the leading provider of B2B data and performance marketing solutions, has announced that it has completed the acquisition of 180byTwo, a leading Account-Based Marketing Technology, and…
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COVID-19 has forced marketing teams to shrink their martech and marketing ops budgets. During such challenging times, we can learn from recent ABM Tactics for Retail We have covered the Account Based Marketing concepts extensively in the…
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The New InsideView Insights Includes Expanded List-Building Capabilities and 100+ Million Contacts for Better Demand Generation InsideView, the leader in B2B data and intelligence, announced that it launched a new browser extension that…
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InsideView API Integration Platform Enables Software Developers to Build More Powerful Applications that Drive Productivity and Revenue InsideView, the leader in B2B data and intelligence, announced that its open API platform has conducted…
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Digital credentials have surfaced as a useful marketing tool across a variety of industries such as corporate training, career development and certifications, and higher education.
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When conducting an evaluation of markets, competitors, trends and opportunities, strategic business planners have relied heavily on a set of long-established financial measures like “top down” market sizing and trend analysis as a basic…
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Account-based marketing - now known as ABM -  is not a new concept.  It was first coined by the Information Technology Services Marketing Association (ITSMA) back in 2003.  But it is a concept that is entering the mainstream as analysts…
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