• Blockchain-based rewards integration platform, MiL.k has accelerated its global expansion in Malaysia through Southeast Asia’s leading fintech player, Boost.

• Boost is the full spectrum fintech arm of Axiata, which its all-in-one fintech app has over 10 million users.

• MiL.k will collaborate with Boost by joining ‘Boost’s Rewards 2 No End’ campaign that offers Malaysian users exclusive prizes and offers.

• This year, MiL.k will continuously expand its partnerships and ecosystem in the SEA market to be the first use case of global blockchain-based reward integration platform

Milk Partners (CEO Jayden Jo) operating the blockchain-based reward integration platform ‘MiL.k’, has sped up its global expansion in 2023 by joining the Rewards 2 No End campaign by Southeast Asia’s leading full spectrum fintech player, Boost.

In January 9th, Milk Partners announced its first new year co-marketing activity with Boost, the full spectrum fintech arm of Axiata with a holistic fintech ecosystem – one of which is its all-in-one fintech app that has over 10 million users.

MiL.k is collaborating with Boost by joining the ‘Boost Rewards 2 No End campaign’ that offers Malaysian users exclusive prizes and offers. Through the campaign, users will receive 1,500 Boost Stars and stand the chance to win much-sought-after exclusive prizes when successfully downloading and registering as a MiL.k user using the referral code “BOOSTNMILK”, then submitting the relevant details to the dedicated event page. The Boost Stars earned can be utilized to redeem even more amazing discounts and rewards, such as ‘Partner Wallet’ credits, ‘Pay With Stars’, ‘Pick & Win’, and more on the Boost app.

Through this collaboration, MiL.k is expected to increase its brand awareness and recruit new global users in Malaysia. MiL.k is also expected to generate marketing synergy of global expansion with its first global partnership with ariasia since MiL.k had partnered with airasia in last September and opened the point exchange service on MiL.k app in December 2022.

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With diverse co-marketing activities with key local partners like Boost and airasia, MiL.k will keep developing MiL.k’s global ecosystem along with its global expansion.

The CEO of Milk Partners, Jayden Jo said “We are pleased to announce that MiL.k successfully made a co-marketing activity with Boost. We will continue to expand our ecosystem and partnership to become the world’s leading blockchain-based reward integration platform.”

MiL.k has earned over 1.3M users by successfully expanding its partnerships. Those are: airasia (Global airline), Lotte L.point (Representative loyalty program), Yanolja (No.1 OTA), Shinsegae Duty Free (Duty-free brand of retail giant, Shinsegae group), CU (No.1 convenience store), INTERPARK (Representative e-commerce), Megabox (Representative multiplex theater), Jinair (LCC brand of Korean Air), etc.

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