Brandcrush Expands Activation Marketplace Into an End-to-End Media Software Solution Helping Brands Easily Monetise Their Owned Media Channels Globally
Brandcrush launches first-of-its-kind end-to-end enterprise software solution powering businesses around the world to monetise and maximise their owned media revenue potential;
“Owned media monetisation” is a $100b industry and an untapped market opportunity ;
The Brandcrush platform powers businesses to convert valuable touch points into a bookable media, unlocking the media power of businesses globally;
Marketers are shifting dollars towards owned media channels ,to combat rising costs of customer acquisition; Partners of Brandcrush include HelloFresh, WeWork, Monash University, Marley Spoon including multinational brands and agencies Mediacom, Mindshare, Mondelez, Kraft and Nestle.
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Brandcrush, is unlocking the media power of businesses globally with the launch of its first-of-its-kind end-to-end media monetisation software. The team, who entered the market with an activation marketplace solution, have launched premium software features to power mid to large businesses – from grocery & D2C retailers, shopping centres, gym chains and universities – helping them monetise everything from in-store shelf talkers, to out-of-store parcels and digital sponsorships at the click of a button.
“Media assets owned by businesses everywhere are untapped revenue opportunities. Businesses, such as major retailers, have recognised the value of their owned media assets and are building in-house teams to manage and grow this revenue. Whilst other businesses are starting to unlock these commercial opportunities. Making their media easy to find and book is key with more than 2 three quarters of b2b buyers now expecting self-serve tools . Without a digital management solution, the potential for these media businesses is not being realised.“ said Co-Founder and CEO of Brandcrush, Teresa Aprile.
“We are unlocking the media power of businesses globally, making it easy for businesses to work together to build brands. Our platform unlocks new media opportunities and digitally transforms media businesses from offline PDF packs and excel spreadsheets to a powerful end-to-end software solution where partners can monetise and maximise their media potential.“
Leading food delivery ecommerce retailer, HelloFresh has partnered with Brandcrush in its top three major markets, UK, USA and Australia to power media sales. The meal kit delivery leader is committed to activating partnerships that are successful for brands and also enhance the experience for their customers.
“We can authentically introduce brands to millions of highly targeted and attractive households each week through our parcels, our insert perks as well as our social and digital channels. We needed a platform to streamline and scale our media sales. With Brandcrush we now have one simple platform to manage it all. It helps us manage our unique media inventory and workflow requirements and give us the tools to maximize our revenue potential.” Louise Branth, Commercial Partnerships, Hellofresh United Kingdom.
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Depending on where businesses are on their media monetisation journey, they can develop a fully customisable media ecosystem that looks, sounds and operates as their organisation.
The Brandcrush platform is transforming high touch media bookings that previously included manual outreach, presentations, numerous phone calls and emails, and off-system tracking into campaigns that can be booked in minutes and seamlessly managed at scale.
“New partners can be up and running in as little as 48 hours. We wanted to build flexibility into the platform to support the authenticity of this media and also make it an extremely bookable and scalable format for brands, “ says Co-Founder and CRO, Matt Hurle.
“Changing consumer behaviour, diminishing attention spans and limited top tier media positions, means that advertising is not only more costly but also less effective. Marketers are looking for ways to cut through the digital clutter and drive customer acquisition and are allocating media spend to new and emerging owned media channels, leveraging the trust these businesses have with their audience,” said Aprile.
The world’s leading brands and agencies, including Mondelez, Kraft and Nestle are leveraging Brandcrush’s trusted network of partners to build authentic connections to new audiences via on-premise, at home, and online activations.
“Any customer touchpoint held by a business can be defined as “owned media”, making this conservatively a $100b industry. Our technology can capture and catapult this for businesses globally,” said Aprile.
“We want to continue building tools to grow our partners’ media businesses – this includes features for agencies and deep integrations with platform partners in the media space,” commented Hurle.
“Trusted companies are the new media. Businesses who don’t see their owned media assets that way are simply missing out on revenue. We know that with customer acquisition costs rising marketers are leveraging the trust of businesses to get closer to the consumer,” said Aprile.
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