Brierley is excited to participate in the 2022 Loyalty360 Expo, taking place September 19–21, 2022, in Charlotte, NC. During the expo, Brierley will be speaking in, and hosting two separate panel discussions. Brierley is also excited to announce that multiple Brierley clients have been confirmed as Loyalty360 Award finalists.

The Loyalty360 Expo has earned the reputation of being one of the most premiere events in the industry. Brierley will host a panel discussion and speaker session this year and multiple Brierley clients have been confirmed as Loyalty360 Award finalists.

Brierley clients who are finalists for the Loyalty360 Awards include Bal Harbour Shops (Program Partnerships category) and European Wax Center (Loyalty Innovation & Transformation category). Each of these companies have superb customer loyalty programs, and Brierley is proud they are being recognized by the best in the industry. The winners of each Loyalty360 Award category will be announced at the end of the expo.

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“We couldn’t be happier about the recognition our clients are receiving,” says Don Smith, Brierley Chief Consulting Officer. “Their innovation and focus on the customer are reflected in their loyalty programs. It has been wonderful to partner with clients like these to create customer loyalty solutions worthy of recognition.”

Brierley’s Loyalty360 panel and speaker sessions will take place during the first two days of the event. On September 19, Brierley’s Elisabeth Keller, Chief Client Officer, is participating in the roundtable session “State of Customer Loyalty” alongside other industry experts. Panelists will address the current state of customer loyalty, what strategies are working, and where trends are pointing. The following day, Brierley’s Chief Consulting Officer and loyalty data expert, Don Smith, will speak about the importance of emotional loyalty in a session titled “Emotional Loyalty: Moving Customers Beyond the Transaction.”

The Loyalty360 Expo has earned the reputation of being one of the most premiere events in the industry. The 2022 Expo will be packed with both learning and networking sessions, including Brierley’s speaker session and panel, as well as a dinner, cocktail receptions, product and technology showcase sessions, and more.

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