Anura Partnership Delivers Cake Customers with Seamless Access to Innovative Technology for Identifying Bots and Fraudulent Traffic, Further Expands CAKE’s Digital Marketing Ecosystem
Accelerize and its digital marketing software division CAKE announced a partnership with Anura’s advertising fraud protection software. Providing CAKE customers seamless access to a solution for identifying advertising bots and suspicious activity, Anura is available now as an integration with CAKE’s entire suite of enterprise SaaS marketing intelligence solutions, including Journey by CAKE. The Anura integration adds a new option for CAKE customers eager to blend customer journey analytics with campaign and ad-level fraud prevention, plus further expands CAKE’s extensive partner ecosystem that includes industry-leading media companies, digital agencies and technology providers.
A division of the award-winning online marketing firm eZanga, Anura offers advertising fraud protection for digital advertisers, publishers and lead generators. By looking at the end-user and not the advertisement, Anura confirms that real people with genuine intent are interacting with advertisements and lead generation forms so that marketers can protect themselves from problematic traffic and ad bots. By integrating with Anura, CAKE customers gain the ability to make real-time decisions based on CAKE’s marketing intelligence platform and fraud detection algorithms, thus delivering the insights needed to maximize the performance of their campaigns.
According to eMarketer, Digiday, and Adweek, advertising fraud continues to pose an expensive problem for marketers, with bots accounting for more than one half of web traffic globally.
“Fraud detection enables marketers to better optimize their advertising investments and results in more accurate media buying for all traffic sources,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Anura’s fraud detection technology helps advertisers weed out and invalidate suspect activity, so that they aren’t wasting their budgets on bots. By offering integration options with innovative providers like Anura, our aim is to expand CAKE’s partner ecosystem and provide our clients with easy access to complementary technologies that – combined with the analytical power of our marketing intelligence platform –boost campaign performance and return on advertising spend.”