Global Event Connects Key Players in Business, Marketing, and Innovation Including Accenture Interactive, Duetsche Bank, Euromaxx, Google, Salesforce, Viacom, Visa, YouTube, and More
Accelerize and its digital marketing software division CAKE announced that the company will once again be participating as an exhibitor at the global digital marketing conference and exposition, DMEXCO 2018. Held September 12-13 at Koelnmesse
in Cologne, Germany, the event brings digital economy decision-makers and innovators from around the world together to make new connections, network and learn about the latest trends and technologies impacting their businesses. DMEXCO attendees can visit CAKE in Hall 7, booth EO26a to learn more about the company’s full range of enterprise marketing intelligence solutions, including its flagship product, Journey by CAKE.
With an expected 40,000 attendees, 1,000+ exhibitors and 550 speakers, this year’s DMEXCO is set to offer a range of presentations, seminars and debates – all with the objective of exploring the driving force behind the digital marketing economy today and what will shape it in the future. The 2018 conference program covers five key topics – Media, Marketing, Business, Technology, and Future – and will feature presentations from major advertisers and brands, media companies, thought leaders and technology providers.
According to a May 2018 report in eMarketer, digital accounts for nearly 49 billion of the total 122.7 billion spent on advertising media in Europe, with more dollars continuing to be shifted from traditional media to digital.
“We launched Journey by CAKEat last year’s DMEXCO and are looking forward to sharing the latest innovations that we’ve incorporated into our marketing intelligence platform,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “As the European digital advertising market continues to grow, practitioners require solutions that help them make better decisions so that they can improve their campaign strategies, accurately measure performance and ultimately maximize the returns on advertising spend.”