Enterprise SaaS Company’s Client Base and Revenue Increases by Triple Digit Percentages Over Two-Year Period and Plans to Continue Expansion in the Area
Accelerize and its digital marketing software division CAKE announced significant momentum in the Asia-Pacific (APAC) region, with revenue and customer growth increasing by triple-digit percentages over a two-year period. Since establishing itself in key APAC markets in 2015, including; India, China, Singapore, Indonesia, Australia and more, CAKE’s revenues in the region have increased by 322 percent, with a 283 percent increase in the number of APAC clients. The company’s record pace of new customer acquisition reflects the growing need for a comprehensive cloud-based solution to track and analyze digital marketing results for increased return on advertising spend (ROAS).
CAKE’s powerful, SaaS-based Marketing Intelligence platform helps users capture an integrated view of multi-channel marketing campaigns. A number of businesses operating in APAC markets – including agencies, brands and publishers – use insights gained through CAKE to make better campaign data-driven decisions that lead to a greater ROAS.
“International markets represented about 40 percent of our sales overall in 2017, and APAC continues to play an important role in CAKE’s ongoing growth strategy,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “As these expanding markets rapidly develop their digital offerings, we see more businesses demanding technologies that can help them better understand how their campaigns are performing. CAKE is increasingly the Marketing Intelligence platform of choice for global enterprises looking for a centralized solution for analyzing campaigns as they increase digital marketing investments across multiple channels, media platforms and geographic locations.”
According to eMarketer, APAC digital ad spending “will post its second consecutive year of double-digit growth in 2018, rising 10.7% to $210.43 billion.” China represents the largest portion of the market, followed by Japan and India. Mobile continues to be a big driver of digital investment in the region, and eMarketer forecasts that mobile will represent one third of total ad spend in 2018. Furthermore, according to a report conducted by the Marketing Agency Cognito, which surveyed marketing professionals across Asia Pacific, Europe, Middle East, Africa and the US, more than 52% expect additional budget to be allocated towards marketing and communications technology.