Captivate, North America’s largest digital video office network, has formed a strategic partnership with Executive Channel Network, (ECN) the UK and Europe’s leading workplace media communication specialist. Through this partnership, Captivate and ECN provide a one-stop shop for advertisers to reach an international audience of professionals during the workday where people spend the majority of their time.
This alliance provides brands with an opportunity to interact with workplace professionals in a unique environment of social influence. Collectively, Captivate and ECN engage nearly 14 million viewers using 12,000+ digital elevator and lobby displays in nearly 2,000 workplaces across the US, Canada, London, Paris and Germany.
“In today’s digital age, the world gets smaller every day,” said Lorenzo Papa, Executive Vice President of Advertising Sales at Captivate. “The media landscape continues to evolve at a rapid pace and we recognize the increasing need for brands to have a consistent message across multiple borders, so having the ability to run campaigns throughout North America and now the UK and Europe is crucial for the next phase of our growth. ECN’s reach and influence aligns perfectly with the Captivate audience and we are thrilled to have found the right partner to help provide turnkey solutions for our advertisers at a global scale.”
“With two workplaces connecting to ECN every week, we foresee continued interest from global brands in workplace media and expanding this into North America with Captivate was a natural solution,” said Charles Parry-Okeden, Global CEO at Executive Channel Holdings.
As the workday gets longer, professionals are improving their work-life balance by completing personal and professional tasks at the office and across multiple devices. This alliance provides advertisers with the ability to deliver brand messaging while at-work consumers are actively researching and purchasing both business and personal products/services.
Brands come to life on Captivate and ECN through a range of capabilities and content alignment solutions that influence upscale professionals throughout the workday along their path to purchase.