Jabmo, the leading vendor of industrial account-based marketing (ABM) solutions, raised €10 million in funding, led by Raise Ventures and Idinvest. With offices in France (HQ), Sweden, the United Kingdom, the United States, and Mauritius, Jabmo plans to allocate the funding to accelerate its international expansion.
“better reach within accounts and, in the future, the ability to segment accounts further by division or business unit.”
Recognized in 2018 as a Leader in ABM Platforms and best for global manufacturers by Forrester, Jabmo provides the whole solution in account sensing for capturing anonymous buying behavior by target accounts, and executing personal and relevant account-based advertising strategies.
New product enhancements are currently underway to increase firmographic data for target accounts and expand the IP database. According to Jabmo CTO Rich Flati, these developments will allow Jabmo users to have “better reach within accounts and, in the future, the ability to segment accounts further by division or business unit.”
Jabmo recently offered a webinar on how to double target account engagement through multi-level audience and messaging segmentation.