New Attribution Platform Integration for HubSpot CRM Seamlessly Delivers True Return on Ad Spend Insight for Connecting Marketing Dollars to Revenue Outcomes

Attribution announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program.

“Our customers want a complete understanding of how their marketing dollars are contributing to revenue,” said Kevin Raheja, Director of Strategic Partnerships at HubSpot. “Attribution’s platform helps marketers to connect spend to revenue – we’re thrilled to have them as part of the Beta Integrator Program.”

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Attribution’s platform uses a patent-pending multi-touch attribution approach to quickly cull through advertising and other marketing campaigns, providing marketers with authoritative and timely insight to figure out what is working and what is being wasted. Available as software-as-a-service, Attribution works seamlessly with HubSpot CRM, automatically updating lead source, organic keywords and advertising data from LinkedIn, Adwords, and other popular ad networks, providing marketers with a holistic view of how their dollars are impacting buyers at every touch point.

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HubSpot’s Connect Program is an ecosystem of valuable third-party integrations. Certified integrations comply with a set of requirements.

“Multi-touch attribution and CRM is an ideal match to help marketers get a complete understanding of how their marketing connects to revenue,” said Ryan Koonce, CEO at Attribution. “With our new integration to HubSpot CRM, marketers can quickly and accurately optimize current spend and forecast future revenue.”