Finxact Announces the Finxact Adapter for Salesforce on Salesforce AppExchange, Bringing Powerful Customer-Centric Features to Banking Products and Services
Finxact Is the First and Only Core Vendor to Leverage Salesforce Financial Services Cloud CRM
Finxact, a leading innovator in Core as a Service banking technology, today announced it has launched the Finxact Adapter for Salesforce on Salesforce AppExchange, empowering banks and other financial services companies to leverage Financial Services Cloud to connect into the Finxact Core and access bank accounts directly for creating better customer experiences in banking and other financial services.
Finxact is the first and only core banking software vendor to partner with Salesforce as a core provider to Salesforce’s Financial Services Cloud.
“Consumers have grown to appreciate companies that understand what they’re looking for, and then shape their communications to be on target. That’s why one-size-fits-all messages and products are undermining banks’ relationships with their customers,” said Frank Sanchez, CEO and founder of Finxact. “The Finxact Adapter for Salesforce enables banks to be data-driven and customer-centric when it comes to not only sales and marketing, but also innovation. If you know your customers better, you’ll be able to build better banking products for them.”
In addition to a powerful banking CRM, Salesforce Financial Service Cloud allows banks to create a central customer repository that can bridge the customer gap between Finxact’s modern Core as a Service, and a bank’s legacy core system.
“We are happy to welcome Finxact onto AppExchange, as they provide banks and financial services companies a way to modernize their systems and legacy operations,” said Mike Wolff, SVP, ISV Sales, Salesforce. “The exponential growth of AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.”
Banks can use the Finxact Adapter for Salesforce for back office or call center services. It also includes features to open and fund accounts; address customer account and transaction-related questions; perform basic account maintenance; originate one time or recurring payments both intra and interbank; post transactions; and to view account activity.