LimeLight CRM Rebrands as, Extends Ecommerce Order Management and Recurring Billing Solution to Address Growing Industry Demand

Company processed more than $4 billion in client gross merchandise volume in the last 12 months

Limelight CRM announced it has rebranded to, the leading platform provider for ecommerce order management and recurring billing.

The rebranding from LimeLight CRM to reflects the company’s evolution from a customer relationship management solution to a fully integrated, enterprise ecommerce platform built for performance and scalability. The change is effective immediately, and will be reflected in the company’s identity, product, services and mission.

Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment

“Over the past three years, we have invested significantly in building a unique and industry-leading ecommerce platform that enables merchants and partners to support the growing online consumer demand. With ease of deployment and use, flexibility in billing and sophisticated real-time data and analytics, we allow our clients to optimize revenues and profitability,” said Brian Bogosian, president and CEO of “Supporting our clients’ success has allowed us to grow revenue 5x year-over-year, over the last 4 years, while remaining profitable from day one. We will continue to innovate and lead the market to support direct-to-consumer brands — both incumbent brands as well as disruptive digitally native vertical brands — that require a broad and sophisticated platform to execute their online commerce aspirations and business goals.”

Marketing Technology News: EnergyBot Raises Series B Funding offers unique value that helps brands take more control and improve customer experiences so they can focus their time and resources on product innovation and accelerating business outcomes. Replacing disparate back-end technical tools with a seamless, enterprise-grade commerce technology helps merchants get up and running in weeks versus months. These differentiators set apart:

  • Single ecommerce order management platform with broad native capabilities replaces the need for costly and cumbersome multiple plugin products
  • Storefront-agnostic APIs enable integration with for customer reporting and analytics, order management, subscription management and flexible billing: seamlessly integrates with all the leading storefront and funnel front-end solutions
  • Unified view of customer data spans system profiles, touchpoints and purchase history
  • Robust analytics provide real-time and predictive insights into customer behavior and how to proactively influence and optimize future engagement
  • Flexibility to sell both digital and physical goods, as well as subscription and straight sales through mixed-cart capabilities
  • Enterprise-grade solution built for speed, scale, flexibility, reliability and security
  • PCI Level 1, CCPA and GDPR compliant
  • Developer-friendly toolkit facilitates rapid integration with third-party solutions

As direct-to-consumer brands shift to take a more relationship-centric approach, provides best-in-class tooling that gives brands a unified view of their customers, and allows them to create the personalized experiences their buyers demand.

Marketing Technology News: Zix Corporation Adds Marcy Campbell to Board of Directors

buy modafinil online where to buy modafinil