Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises,  announced it has appointed Christine Parker as vice president and industry market leader of Pega’s financial services business. With more than 20 years in the financial services industry, Ms. Parker will be instrumental in leading Pega’s go-to-market strategy in one of its largest vertical markets.

Ms. Parker’s experience includes working with top banking and wealth management firms to implement business and technology strategies that deliver customer-centric enterprise transformations. She joins Pega from Ernst & Young’s financial services advisory practice, where she led the design and deployment of global, enterprise-wide digital strategies for clients to optimize customer engagement and operational efficiencies.

Previously, Ms. Parker was the head of customer success and service for BNP Paribas’ Hellobank! direct bank division, and a global re-engineering executive within Citi’s commercial banking division. Prior roles include digital transformation and customer strategy leadership roles at top strategy and consulting firms such as Gartner and KPMG.

Also Read: Pegasystems Recognized As A ‘Top 100 Great Place To Work 2018’

Ms. Parker graduated with a Bachelor of Science in Accounting and Information Systems Management from LeMoyne University. She has a Master’s of Science degree in Strategy and Information Management from Syracuse University.

Quotes & Commentary:

“With constant digital disruption upending the financial services industry, our clients must continue to evolve to meet both their business goals and the needs of their customers,” said Steve Rudolph, vice president, industry markets, Pegasystems. “Christine’s extensive experience will help our clients continue their digital transformation efforts to ultimately provide better customer experiences as we continue to grow our business.”

“Pega’s clients – some of the top financial institutions in the world – are empowered to provide seamless, differentiating experiences and optimal service while instilling and maintaining customers’ trust in their organizations,” said Christine Parker, vice president and industry market leader, Pegasystems. “I look forward to helping our clients continue to achieve success by taking on imperative transformation initiatives to outpace their competition, and contributing to Pega’s success in this industry.”

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