planetRE, the nation’s leading enterprise cloud vendor for online real estate, announced integration of Apple iCloud Calendar to its flagship Socialite CRM Marketing Cloud.

With this new feature, the patented CRM enables all Apple subscribers – both desktop and mobile, to synch events to the CRM automatically marking a new era of an automated gateway for centralized calendar and event management. Today the CRM synchs events from Google®, Facebook®, Office 365®, Transaction Management and other important calendar sources. Addition of Apple calendar is one more major step for calendar unification.

Starting with a simple setup under Apple iCloud® that uses two factor authentications and takes a few minutes, the synch can be setup with any choice of user Apple calendar. Once authorization is complete, the synch is bidirectional, meaning events will synch from Apple Calendar to CRM and back, without any loss of information. Socialite CRM subscribers can thus rely on the central CRM calendar inside the program to see both events and alerts –  shown with multiple color coding including on the native iOS CRM App.

“Saying Apple systems are all around us is an understatement,” said Subrao Shenoy, CEO of planetRE. “Agents lose out on major business events since their calendars are typically distributed in many places that do not connect and show. This patented CRM offers the ultimate automated gateway by synching and showing all events and tasks, personal and business, from diverse platforms making sure no event or reminder is lost – which is a huge value add.”

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