Xpedition: Guiding Your Path to Growth

TouchstoneCRM, a wholly owned subsidiary of the Touchstone Group, announced that it has changed its name from TouchstoneCRM to Xpedition.

A Microsoft Gold Partner for over 15 years, TouchstoneCRM has engaged with clients on hundreds of projects, historically delivering Microsoft Dynamics CRM. The renaming to Xpedition signifies another step in a period of growth and evolution, as the business moves beyond CRM.

Every organization’s business or digital transformation represents an expedition – a journey that is unfamiliar, exciting and daunting, but ultimately rewarding. Successful expeditions require a guide, and Xpedition is that guide – experienced, familiar with the terrain, and skilled at helping clients to reach their goals.

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“As our business evolved, it was clear we were offering so much more than just software implementation, over the last few years we have become a business valued on the skills of our people. We took the opportunity to evaluate what we do, and what our clients thought of us. We surveyed clients, partners, and the broader market, and discovered what we were known for, and how highly regarded our people were by the organizations we work with.” said Dean Carroll, General Manager, Xpedition.

“Our ambitions to build a capability beyond just traditional CRM also meant we needed a change. We’re now in a position where we offer a broader range of cloud solutions based on Microsoft Dynamics 365, across the full range of intelligent business applications. From Customer engagement through to Finance, Operations, ERP and Business Intelligence, Xpedition is an organization with a strong heritage and some of the best people in the industry, with an exciting new brand identity that reflects how we guide clients on ambitious journeys, not being afraid to challenge them on the way,” added Carroll.

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“TouchstoneCRM is a business we’re genuinely proud of, but it was clear that the name didn’t align with its aspirations. We all feel that Xpedition is a great match for how the business operates, guiding clients, using their expertise, and delivering value. Xpedition remains a key part of the Touchstone Group and we look forward to seeing it move forward with its own unique, modern identity,” said Keith Birch, CEO, Touchstone Group.

“We maintain our commitment to existing clients and look forward to continuing to work closely with them, as well as working with new clients over the coming months and years. We recognize what we do really well, with our expert team driving business success through intelligent, cloud-based business applications. Looking ahead, our clients can expect positive experiences, with our consultants showing them the way,” continued Carroll.

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