Before Joining X2Engine, David Buchanan Was CEO of Bluenile Software, a Salesforce.com Marketing Cloud Implementer

X2Engine Inc, the company that develops X2CRM, announced that 30-year CRM industry veteran David Buchanan has joined the company as CEO. Additionally, the company announced it is a platinum sponsor of CRM Evolution 2018, taking place in Washington, DC April 9-11, 2018. At the conference, X2CRM will be showcased in the Customer Solutions Expo (Booth 105), where attendees can talk to the popular Jibo social robot and also enter to win a Jibo of their own.

X2CRM delivers a seamless enterprise CRM, workflow, and marketing automation platform that’s powerful, customizable, and easy-to-use. Unlike other CRM products, X2CRM is a homogeneous code base built in a modern language and designed to be deployed in multiple environments. X2CRM’s end-to-end workflow automation provides superior productivity and business efficiency by converging and automating all customer-facing efforts.

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Buchanan brings a wealth of knowledge and experience to his new position at the helm of X2Engine, Inc. Before joining the company, Buchanan was CEO of Bluenile Software, a Salesforce.com Marketing Cloud implementer. He has more than 30 years of technical and management experience as a founder and leader of many successful CRM organizations including Cybrant Software (acquired by Blue Martini) and Aurum Software (acquired by Baan Software).

Buchanan was impressed with the code and innovation quality within X2CRM and knew that many Salesforce.com customers were unhappy and longing for an alternative. At X2Engine, Inc., he refocused the entire company, product design, trial and on-boarding, and service and support to deliver the highest satisfaction to their customers. This renewed vision and execution is already making a difference in the industry.

“Having extensive experience as a Salesforce.com integration partner, I know firsthand the technical pitfalls companies face trying to implement multiple Salesforce products which often includes an extensive configuration to connect three different databases when it should be just one database. It is a huge effort when trying to connect Salesforce.com Sales Cloud with the Marketing Cloud and Pardot lead tracking,” said Buchanan, adding, “Instead of Salesforce.com’s frustrating technological deficiencies due to incompatible cloud platforms, databases, application languages, different user interfaces, subpar support and premium price tag, our customer-first approach is to provide a seamless X2CRM system with white glove service and support that works harder for companies.”

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To provide assurance that X2CRM avoids the pitfalls and problems of previously deployed CRM solutions, X2Engine, Inc. believes in a true “try before you buy” approach. First, X2Engine, Inc. has made a major investment in tools and utilities to automate migrating Salesforce.com users to X2CRM. To limit the risk of switching CRM solutions, X2Engine is offering an unrestricted 30-day free trial to allow prospective clients to measure the system’s business value before signing a contract or even providing a credit card.

X2Engine Inc offers a “white glove” service where the company performs the necessary work to allow customers to quickly transfer and step into production with X2CRM; even to those requiring extensive previously implemented Salesforce.com customizations. X2Engine, Inc. additionally provides an implementation partner program as an alternative for customers to choose how they want to design, deploy and manage their solution.

Buchanan will be at CRM Evolution and is available to meet regarding replacing existing Salesforce.com deployments with X2CRM without business disruption. Also, visit the X2CRM (booth 105) to enter to win the amazing Jibo social robot.

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