Ada’s Inaugural ACX-PO Demonstrates How Best-in-Class CX Teams Deliver Automated Brand Interactions at Scale

One-day virtual conference validated need for new approach to broken brand interactions and customer experience

Ada, the leader in Automated Customer Experience (ACX), launched its inaugural ACX-PO on June 17, bringing together more than 1,000 attendees to understand the power of an automation-first approach to CX. ACX-PO featured market-leading best practices from Ada partners and clients, including Convey, Mailchimp, Facebook, Litebit and more, demonstrating the global strategic business opportunity of scaling meaningful brand interactions.

Over the past 15 months, digital has become the primary means of communication and connection, and Ada was there to help companies like Zoom, Shopify, Upwork, and AirAsia scale with an automation-first strategy that empowered them to interact more with customers, when it mattered most. AXC-PO attendees heard directly from brands that have launched an ACX strategy, as well as best practices from conversational AI experts and analysts, to make ACX a critical element of overall brand strategy.

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“Thanks to our customers, ACX-PO demonstrated the depth and breadth of ACX use cases, with industry-leading teams talking about real projects and impacts. The takeaway is clear: a well-executed ACX strategy can have powerful, positive benefits for the business, for customers, and for the CX organization. We’re thrilled with the success of this event, and excited about what we will be able to showcase next year, as interaction volumes continue to swell across our customer base,” said Ruth Zive, Ada’s SVP of Marketing.

Attendees responded favorably to the event calling it “one of the best events I’ve attended this year,” and noting that “everything seemed very well thought-out. Great job.”

Ada Building Momentum

June: Ada is committed to diversity and inclusion through concerted actions each day. The company was named to the 2021 List of Best Workplaces™ for Inclusion and 2021 List of Best Workplaces™ for Mental Wellness, after a thorough and independent analysis conducted by Great Place to Work®.

June: Ada continued to strengthen its management team and Board of Directors, hiring seasoned leader, Jennifer Kline Shernoff, a customer experience, product, and technology leader as Senior Vice President of Product & Design. The company also appointed respected tech industry veteran, Michele (MB) Bettencourt, and Yasmin Razavi of Spark Capital to its Board of Directors.

May: Ada cemented its leadership position in the ACX space when the company announced a $130M Series C financing led by Spark Capital, with participation from Tiger Global. Existing investors Accel, Bessemer, FirstMark, Version One, and Burst Capital all participated. This Series C financing brings the company’s total funding to $200M with a valuation of $1.2B. With the funding, Ada will grow headcount considerably to support global expansion from a go-to-market perspective and continued innovation in R&D.

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April: With Ada Engage, the company enables businesses to automate even more interactions from lead capture to acquisition and through to retention and up-sell, all within one platform. No longer do companies have to reconcile customer interests with internal departmental interests—Ada brings them into alignment. Ada Engage unifies the journey so brands can engage with customers more meaningfully at any stage of the journey.

March: Ada was named a “Leader” in two of G2’s Grid® reports categories for Spring 2021. The company is also included in two brand new reports—the G2 Spring 2021 Grid® Report for Conversational Marketing and G2 Spring 2021 Grid® Report for Conversational Customer Engagement. G2 scores products and sellers based on reviews gathered from its user community, as well as data aggregated from online sources and social networks.

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