Appian Names New Chief Marketing Officer

Customer Experience Management
By PRNewswire
Appian Names New Chief Marketing Officer
Enterprise Technology Veteran Brings Decades of Experience and A Proven Track Record to Lead Brand Awareness for Appian in the Low-Code Automation Market

Appian announced today the appointment of Denise Vu Broady as Appian’s new Chief Marketing Officer. Broady will lead Appian’s global marketing and communications efforts and shape the marketing strategy to drive the next phase of growth.

With more than 24 years of enterprise technology experience, Broady has helped to grow businesses from start-ups and led a complex $10 billion software business unit with over 3,000 products at SAP. She is an exceptional leader and an expert at creating brand loyalty and value for companies.

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Appian announces Denise Vu Broady as new Chief Marketing Officer.
Appian announces Denise Vu Broady as new Chief Marketing Officer.

“Denise Broady brings to Appian a new level of sophistication and capability in software marketing,” said Calkins. “She has high energy and high standards, a great sense of people, and a strong vision for where we need to go.”

Prior to joining Appian, Broady was the Global COO of the Industry Cloud organization at SAP, running go-to-market, strategy, marketing, communications, and operations. She was also the CMO/COO at WorkForce Software in addition to holding various leadership positions at TopTier (a start-up acquired by SAP) and Clarkston Group.

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“I’m thrilled to join Appian and the power of Appian’s platform to quickly solve complex customer problems is extremely impressive,” said Broady. “I look forward to accelerating the momentum that Appian has already created and further elevating the brand on a global scale.”

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PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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