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global marketing

BNI Global Acquires SCION Social to Enhance Global Marketing Initiatives

BNI (Business Network International) welcomed Scion Social (Scion) to the BNI family of companies on June 30, 2020. This acquisition represents a key step in BNI's global marketing strategy to impact more business owners around the world. With the addition of its first-ever chief marketing officer in 2019, the launch of a refreshed brand in May 2020, and the build-out of a multi-year marketing plan, BNI has set the bar high for itself and its marketing efforts in 2020 and beyond. Acquiring Scion is another important step…

BrandMaker ‘Pulse’ Shows Global Marketing Organizations Set To Accelerate Digital Transformation

Budgets Will Shift from Brand to Pipeline Big Uptick in Need for Local Content Creation and Management Remote Working Is Here to Stay BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include:…

GlobalWebIndex Scales US Business with the Addition of Carrie Seifer as North America General Manager

Seifer brings a fresh perspective to the GlobalWebIndex executive team to help drive the next phase of regional growth GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, announces the appointment of Carrie Seifer as General Manager of the US region. Seifer will be responsible for continuing GlobalWebIndex’s US growth trajectory by leading business strategy, customer success, team performance and thought leadership priorities. Seifer brings a strong background in high-growth…

Michael Diestelberg Promoted to Vice President Product & Marketing at Mapp to Lead Global Marketing

Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing. Michael Diestelberg was promoted to Vice President of Webtrekk in 2018. Following the successful acquisition of Webtrekk by Mapp, he is now in charge of product development and the management of all marketing activities at an international level. Marketing Technology News: RingCentral Named a November 2019 Gartner Peer Insights Customers’ Choice for Unified…

UM Named Agency of Record for Armor All

Energizer Expands Media Duties with UM Across North America UM, the global marketing and media agency network of IPG Mediabrands, announced it has been named media Agency of Record in the US for Armor All, the nation's #1 brand for automotive appearance products within Energizer Holdings' growing portfolio of brands. UM was awarded Energizer's North America media planning and buying duties in February 2019 following a review. In addition to Armor All, Energizer has also appointed media duties to UM for its battery and…

NewsCred Announces $20 Million in Additional Financing; Takes Aim at Global Marketing Transformation

Investment to further accelerate tech innovation, fuel international growth, and bolster company vision as the operating system for marketing NewsCred, the world’s leading enterprise content marketing platform (CMP) provider, announced an additional $20 million in financing; capital that will help accelerate R&D innovation, fuel the company's rapid global expansion, and support the growing demand for the Integrated Marketing Edition of its CMP. Led by InterWest Partners, with new participation from strategic partner…

Marketo and TCS Join Hands to Offer Improved Marketing Services across the Globe

The Collaboration Is Aimed At Revolutionizing The Marketing Organizations Of Joint Customers The world of alliances to provide enhanced marketing solutions continues to expand thick and fast. Marketo, provider of engagement marketing solutions and software, has announced a collaboration with global business solutions, consulting, and IT services company Tata Consultancy Services (TCS). The partnership will enable joint customers to revolutionize their marketing organizations. Executive Speak Marketo’s Chief Executive,…

TechBytes with Amit Sinha, Founder and CCO, WorkSpan

Amit Sinha Founder and CCO, WorkSpan Most businesses continue to struggle with unlocking the true potential of their strategic partnerships. Any successful go-to-market initiative requires a reliable partner engagement across the journey that helps the company better orchestrate their networks. According to WorkSpan, a leading marketing network catalyst, 60% of alliance Go-To-Market relationships fail, mostly due to the lack of coordination to make deal progress, unreliable data, and poor distribution of sales and…