Forsta, the world leading Customer Experience and Research Technology company, has appointed Jim Reitz as Head of Sales for the Americas, Voice of Customer and Employee (VoC/VoE). Most recently, Reitz was a Managing Director at Adobe where he led a Strategic Accounts practice for the Adobe Experience Cloud focused on digital transformations to help brands achieve one-to-one personalization at scale. A veteran of the VoC/E space, he spent more than 10 years in various roles at OpinionLab, which was ultimately acquired by Verint.

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“I am thrilled to be joining Forsta,” said Reitz. “My Adobe experience underscored the importance of leveraging the Voice of Customers as one of the most significant predictive indicators that drive improvements in customer experience and retention. Leading the Americas, I intend to inspire, lead and enable the team to grow exponentially. In doing that, I know we’ll be providing our clients with a partnership that not only exceeds their expectations, but also allows us to grow smarter together.”

Giles Whiting, COO and Managing Director, VoC/VoE adds: “Jim is an industry veteran. He brings a wealth of knowledge and experience to the Forsta team in the Americas. Jim shares the Forsta belief that the power of data lies in being able to unlock it. It is no longer enough to simply analyze data; you have to do something with it. I am looking forward to witnessing Jim and the team helping our clients to learn more about how their customers think, feel and act and translating those findings into profit generating actions.”

He lives in Northern New Jersey and is married with two sons. His passions include singing with the New Jersey Choral Society, traveling with his family, working on home improvement projects and playing golf.

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