Companies will work together on innovative technologies to transform the way customers interact with their appliances

GE Appliances (GEA), a Haier company, and Google Cloud announced a multi-year partnership to build innovative technologies to elevate the consumer experience in the kitchen and in homes. As the company continues to reinvent itself and the appliance business, GEA turned to Google Cloud for its world-class expertise in data, analytics, artificial intelligence (AI), and machine learning (ML) to accelerate this evolution—and will integrate these capabilities into its entire appliance development process, from ideation to the production line.

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The two companies will work together to develop the next generation of smart appliances with Google Cloud Vision AI. And GEA will benefit from Google Cloud’s seamless integration with other Google platforms and technologies such as Android and Google Assistant.

“As the fastest-growing appliance manufacturing company in the United States and with more than a century of industry experience, we are committed to continuing our evolution and fulfilling our promise to deliver the best appliances to our owners and customers,” said Viren Shah, CDO of GE Appliances. “Bringing together Google and GE Appliances to co-innovate and build advanced technologies is a key driver propelling this evolution forward.”

Google Cloud will also support GEA in enhancing its AI-enabled intelligent product platform, which provides appliance owners with personalized features, insights, and energy-saving recommendations. For commercial customers, the platform will help manage fleets of appliances, decrease unplanned downtime, extend product life, and ultimately reduce their total cost of ownership.

“GE Appliances is an award-winning, smart home innovator that gives consumers the forward-thinking features and capabilities they want and expect,” said Dominik Wee, Managing Director Manufacturing and Industrial at Google Cloud. “Marrying GEA’s expertise in smart home appliances with Google Cloud’s data analytics and AI/ML will deliver industry-leading, innovative appliances and digital experiences that will delight consumers for years to come.”

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