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Consumer Experience

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…

How Brands Can Scale Gracefully in a Global Crisis

In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands must master all aspects of the consumer experience to retain loyal, long-term customers. Those that achieve this can drive revenues 5.7 times greater than their competitors who don’t, but how does this practice apply in the midst of a global crisis? Extraordinary events, such as the recent Coronavirus outbreak, dramatically change consumer…

Why CMOs Are Blind to 90% of Their Content Experience

It is best practice -- and common -- for marketers to pre-test human response of their premium Video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be relevant for a long period of time. That’s logical: If you’re spending millions of dollars on creative production, and millions of dollars to distribute that content, it is only responsible to test, diagnose, improve, predict and select the highest performing ads. More specifically,…

Mering Launches Global Multichannel Campaign for Visit California

Digital Extension to California Road Trip Republic Ad Taps Five Media Platforms to Deliver Personalized Consumer Experiences As an extension of Visit California’s California Road Trip Republic “Born to Be Wild” commercial that launched in late 2019, consumer action agency Mering has created unique digital experiences across five media platforms including Instagram, Snapchat, Spotify, Pinterest and TripAdvisor. The multichannel campaign, which began rolling out this month in the United States, Canada, Mexico, Australia…

ComQi Acquires JohnRyan, Creating Diverse Digital Retailing Powerhouse

Companies to Continue Operating Independently and Serving Different Sectors While Leveraging Parent Company, Display Giant AU Optronics (Auo). ComQi has acquired JohnRyan in a deal that sees both of the software and services companies broadening their knowledge and capabilities to serve client needs across an increasingly diverse and global retail marketplace. ComQi, owned by display manufacturer AUO (TAIEX: 2409), will continue to focus its digital signage and interactive platform on mainstream retail, while subsidiary…

ReadyCloud Welcomes Square as the Latest Addition to its Ecommerce CRM Suite

ReadyCloud, the CRM Suite built for ecommerce, now supports Square in its many forms. From Point of Sale (POS) to SquareUp stores, ReadyCloud cleanly manages the order data from multiple Square sources for the purposes of CRM, growth marketing, shipping and returns. It is a complete backend solution for Square merchants. "Our integration works with Square to go beyond the transaction," explains Michael Lazar, an Executive at ReadyCloud. "A merchant can run their entire business with a SquareUp store and ReadyCloud. We…

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences. The idea that is ushering in this new change is Zero Party Data, the newly named data source that refers to consumers telling brands how and when they want to be communicated with. Zero…

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare

Could you tell us what comes to mind when you look back at the decade, which technologies made the most profound impact on your work and career? For me, the biggest impact has been the proliferation and adoption of mobile phones. Back when I first started working in digital technology, the industry players always commented and even joked that this was going to be the “year of mobile,” but year after year that didn’t materialize. The tracking, targeting, and measurement was very fragmented, and no one really cracked what…

KERV Video Data Enhances Personalization & Consumer Experience

Unique object tagging provides breakthrough commerce opportunities KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has enhanced its 1st party data and object tagging features to allow for quick analysis, organization, and collection of unique products or object level data in interactive videos. Marketing Technology News: TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations…

The Better Ethics and Consumer Outcomes Network (BEACON) Partners with Crownpeak to Introduce “Trust and Consent Framework” Championing…

The partnership will bring custom privacy solutions to enterprise companies, ensuring compliance as it applies to consumer data collection following GDPR and CCPA regulations, while also improving the consumer experience The Better Ethics and Consumer Outcomes Network (BEACON) announced today a timely new partnership with Crownpeak, a global leader in privacy and digital governance management, introducing its “Trust and Consent Framework by BEACON.” This new data privacy compliance solution was custom-built for enterprise…

How to Use PXM to Survive the Fourth Industrial Revolution

The Fourth Industrial Revolution has officially arrived. The term refers to the unprecedented interconnectivity between the physical, digital and biological worlds that has changed the way we live and shop. As a result of the Fourth Industrial Revolution, the e-commerce market has endured an intense period of diversification, channel proliferation and globalization over a short period of time. Now, success will be defined based on the ability to create value to a society that is already saturated with goods and services.…

The Delivery Economy, the New Status Quo for Brands

Once upon a time, a great consumer experience began with your local mail carrier dropping off the latest edition of the Sears Catalog. Though revolutionary for people who were experiencing the role of discretionary consumers for the first time, this analog system that defined how people ordered and received goods was (and for many years remained) rudimentary. Fast forward to today, in the gilded age of instant gratification, where tech giants like Amazon routinely market, process and deliver goods to consumers’ doorsteps…

TechBytes with Dan Maccarone, CEO and Co-Founder at Charming Robot

Tell us about your role and technology you handle in the Company? I’m the CEO and Co-founder of Charming Robot. My focus is on business strategy and user experience - understanding what the problem is that our clients are trying to solve and helping them find the solution. Often I’m an advocate for the consumer. My job is to figure out how to make consumer needs to align with my client’s business needs. We’re not developers, primarily; we do a lot of work on WordPress, Magento, Shopify — whatever makes sense. We’re…

Meet the Entrepreneur Who Believes “Packaging Is the Most Important Part” of Gift-Giving

When it comes to giving a gift, is it still a case of what is on the inside that matters most - or is there something much more exciting about the packaging it comes in? We all know the thrill of receiving or buying ourselves a luxurious gift – and these days the experience is enhanced by the array of creative packaging it comes in. Companies are increasingly aware that they need to woo their customers not only with a fabulous product, but the way it is wrapped must also live up to expectations. Whether it’s an item…

Winston Retail Introduces Newest Shoppable Experiences

Revolutionary Retail Concept, 'SO MAJOR,' Launches Throughout the US, Beginning June 2019 Winston Retail, a global retail agency, and thought-leader defining the consumer experience in retail, wholesale and online channels, announced the launch of SO MAJOR – an inclusively exclusive series of curated pop-up shopping events around the country. For three days each month, the pop-up will introduce an exciting, thematic collection of highly-edited items, ranging from new, unique labels to exclusive products from familiar…

Xerox Unveils New Services Offerings to Advance Clients’ Digital Transformations

Expanded Portfolio Enables Clients to Redefine the Way They Work, and Reimagine the Employee and Client Experience at the Intersection of Physical and Digital Xerox announces a new services portfolio, comprised of five horizontal and four industry-specific services that are built to address clients’ digital transformation imperatives. Nine new services from @Xerox target focus markets and business responsiveness, redefining how work gets done. #DigitalTransformation “There is a significant opportunity for our clients…

3 Ways Mobile Technology is Changing the Brick-and-Mortar Experience

According to a study from Forrester, 86 percent of retail sales still occur at a brick-and-mortar location with approximately 53 percent of those purchases being digitally influenced. The online shopping experience is shaping consumers’ expectations of brick-and-mortar businesses. Consumers want the convenience of e-commerce with the social and hospitable environment that they’ve come to expect from purchasing in-store. Blending offline and online shopping into a seamless experience will be a focus for businesses in the…

Don’t Abandon Your Brick & Mortar Strategy: Consumers Still Value In-Store Experiences

The rise of the digital era has caused consumer expectations to increase across all industries, but especially in retail. Consumers not only want the possibility to shop at the click of a button, but they are craving a complete omnichannel shopping experience that connects past experiences, present purchases and proactive ideas to their future. While there is certainly continued growth within online shopping, there remains a strong attraction for in-store visits and purchasing. Brick and mortar competition is at an…

TEXTiUM Launches Precision Texting Product for Direct Mail Industry for a Personalized Consumer Experience

TEXTiUM Formally Rolls out at the National Automobile Dealers Association (NADA) Conference in Las Vegas, March 22-25 TEXTiUM, a St. Louis-based tech company providing a precision texting platform for direct mail advertisers, announced the launch of its patent-pending product prior to the National Automobile Dealers Association (NADA) conference held March 22-25 in Las Vegas, where it will be formally introduced to users. Craig Schmitz, TEXTiUM CEO and founder, said, “TEXTiUM is the optimal lead generating platform…