Browsing Tag

Consumer Experience

Moore Announces the Acquisition of Amergent

After a strong 2020, Amergent is poised for accelerated growth as part of Moore Moore, a leading provider of performance-driven marketing solutions, announces today the acquisition of Amergent, a direct marketing and donor management software company dedicated to serving the nonprofit industry. Amergent will continue to market their products and services under their own brand. Moore will make available Amergent products and services to existing clients as part of their continued commitment to provide the most innovative…

Signifyd Named Market Leader by Frost & Sullivan for Dominating eCommerce Fraud Prevention with an Exceptional Consumer Experience

Signifyd's vast ecosystem of merchants and powerful product features endow it with a significant competitive edge Based on its recent analysis of the global eCommerce fraud prevention market, Frost & Sullivan recognizes Signifyd with the Global Growth Excellence Frost Radar Award. Signifyd is a leading provider of guaranteed fraud protection solutions for eCommerce merchants and retailers. Continued global expansion, large-scale automation, a highly modular and open platform, and partnerships with payment processors and…

Audi of America Announces Tara Rush as Chief Marketing Officer

Rush will be the first woman to lead marketing at Audi of America Previously, Rush held the position of SVP, Chief Communications Officer Rush brings 20 years of consumer brand experience Audi of America announced Tara Rush as SVP and Chief Marketing Officer, effective December 1st. In this role, Rush will oversee brand strategy and be responsible for all U.S. marketing efforts including advertising, retail marketing, consumer experience and brand partnerships, CRM and social media. Most recently, Rush served as Chief…

The ReadyCloud Suite Joins WooCommerce Marketplace to Help Merchants Deliver an Excellent Consumer Experience

ReadyCloud Suite—a Shipping, Returns and CRM suite built for eCommerce—has officially been added to WooCommerce Marketplace. ReadyCloud gives WooCommerce merchants a variety of tools to improve the way they work, so they can deliver an excellent consumer experience with each sale. "WooCommerce is known for being user-friendly and easy to set-up shopping cart," explains Michael Lazar, a Partner at ReadyCloud. "With the addition of the ReadyCloud Suite, merchants will have all the backend tools they need to improve the way…

Factor4 Launches Application For Verifone Engage Terminals

Elevates Consumer Experience via Omnichannel Gift Card and Loyalty Application Factor4, LLC, the fastest growing provider of gift card and loyalty solutions, is pleased to expand its partnership with Verifone, a world leader in payments and commerce solutions. Verifone's Engage family of payment devices enables merchants to transform the point-of-sale into a more meaningful interaction with consumers. Verifone Engage boasts a secure Linux-based architecture that gives merchants, acquirers and service providers…

Consumer51 Announces Acquisition of Santa Fe-Based Desert Elements

Consumer51, an international consumer experience company with business operations in Pennsylvania, New Mexico, and Indiana announced the completion of the acquisition of Santa Fe-based web design and development firm, Desert Elements Design, Inc. The acquisition of Desert Elements is the third acquisition for Consumer51 within the state of New Mexico, following the acquisitions of Xynergy, Inc. and Sante Fe SEO. The consolidation of marketing companies and expansion of services solidifies Consumer51, along with its group…

Ad Industry Launches “Partnership for Responsible Addressable Media”

Governing Group of Industry Leaders Includes 4A's, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy…

Merkle Launches New Consumer Experience Sentiment Report, Exploring Consumer Preferences and Perceptions

First edition reveals the importance of brand authenticity and reputation, product quality, and price Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched the first edition of its Consumer Experience Sentiment Report. Within this report, Merkle reveals how consumers feel about the personal experiences brands are delivering and how their feelings and expectations of brands are changing over time. Merkle surveyed more than 1,000 US respondents over the age of 18 in July 2020,…

AdTech Leaders Come Together for the Future of Digital Media for Businesses & Consumers

Governing Group of Industry Leaders Includes 4A’s, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal,IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding…

US Podcast Ad Revenues Near $1 Billion, According to IAB

IAB's Latest Podcast Advertising Revenue Report Finds Brands Now Embrace Podcasts as Part of Annual Planning U.S. podcast advertising revenues near $1 billion in 2020, according to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC. The report projects that ad revenues will increase nearly 15% (14.7%) in 2020 despite COVID-19. Prior to the downturn caused by the pandemic, podcast ad revenue was estimated to grow by as much as 29.6% in 2020. Podcasts are gaining traction as part of brand annual…

How Brands Can Scale Gracefully in a Global Crisis 

In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands must master all aspects of the consumer experience to retain loyal, long-term customers. Those that achieve this can drive revenues 5.7 times greater than their competitors who don’t, but how does this practice apply in the midst of a global crisis? Extraordinary events, such as the recent Coronavirus outbreak, dramatically change consumer…

Amdocs Media Delivers OTT Monetization and a Seamless Consumer Experience for AT&T, Mexico with MarketONE

Amdocs Media’s SaaS-based MarketONE platform gains more and more momentum as service providers seek new revenue streams from over-the-top (OTT) partner tie-ups Amdocs Media, a division of Amdocs, a leading provider of software and services to communications and media companies, today announced that AT&T, Mexico has gone live with MarketONE on the public cloud to deliver new digital and OTT subscription service offerings that inspire and entertain with a seamless customer experience. Amdocs Media’s MarketONE streamlines…

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…

How Brands Can Scale Gracefully in a Global Crisis

In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands must master all aspects of the consumer experience to retain loyal, long-term customers. Those that achieve this can drive revenues 5.7 times greater than their competitors who don’t, but how does this practice apply in the midst of a global crisis? Extraordinary events, such as the recent Coronavirus outbreak, dramatically change consumer…

Why CMOs Are Blind to 90% of Their Content Experience

It is best practice -- and common -- for marketers to pre-test human response of their premium Video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be relevant for a long period of time. That’s logical: If you’re spending millions of dollars on creative production, and millions of dollars to distribute that content, it is only responsible to test, diagnose, improve, predict and select the highest performing ads. More specifically,…

Mering Launches Global Multichannel Campaign for Visit California

Digital Extension to California Road Trip Republic Ad Taps Five Media Platforms to Deliver Personalized Consumer Experiences As an extension of Visit California’s California Road Trip Republic “Born to Be Wild” commercial that launched in late 2019, consumer action agency Mering has created unique digital experiences across five media platforms including Instagram, Snapchat, Spotify, Pinterest and TripAdvisor. The multichannel campaign, which began rolling out this month in the United States, Canada, Mexico, Australia…

ComQi Acquires JohnRyan, Creating Diverse Digital Retailing Powerhouse

Companies to Continue Operating Independently and Serving Different Sectors While Leveraging Parent Company, Display Giant AU Optronics (Auo). ComQi has acquired JohnRyan in a deal that sees both of the software and services companies broadening their knowledge and capabilities to serve client needs across an increasingly diverse and global retail marketplace. ComQi, owned by display manufacturer AUO (TAIEX: 2409), will continue to focus its digital signage and interactive platform on mainstream retail, while subsidiary…

ReadyCloud Welcomes Square as the Latest Addition to its Ecommerce CRM Suite

ReadyCloud, the CRM Suite built for ecommerce, now supports Square in its many forms. From Point of Sale (POS) to SquareUp stores, ReadyCloud cleanly manages the order data from multiple Square sources for the purposes of CRM, growth marketing, shipping and returns. It is a complete backend solution for Square merchants. "Our integration works with Square to go beyond the transaction," explains Michael Lazar, an Executive at ReadyCloud. "A merchant can run their entire business with a SquareUp store and ReadyCloud. We…