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Consumer Experience

Ad Industry Launches “Partnership for Responsible Addressable Media”

Governing Group of Industry Leaders Includes 4A's, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy…

Merkle Launches New Consumer Experience Sentiment Report, Exploring Consumer Preferences and Perceptions

First edition reveals the importance of brand authenticity and reputation, product quality, and price Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched the first edition of its Consumer Experience Sentiment Report. Within this report, Merkle reveals how consumers feel about the personal experiences brands are delivering and how their feelings and expectations of brands are changing over time. Merkle surveyed more than 1,000 US respondents over the age of 18 in July 2020,…

AdTech Leaders Come Together for the Future of Digital Media for Businesses & Consumers

Governing Group of Industry Leaders Includes 4A’s, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal,IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding…

US Podcast Ad Revenues Near $1 Billion, According to IAB

IAB's Latest Podcast Advertising Revenue Report Finds Brands Now Embrace Podcasts as Part of Annual Planning U.S. podcast advertising revenues near $1 billion in 2020, according to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC. The report projects that ad revenues will increase nearly 15% (14.7%) in 2020 despite COVID-19. Prior to the downturn caused by the pandemic, podcast ad revenue was estimated to grow by as much as 29.6% in 2020. Podcasts are gaining traction as part of brand annual…

How Brands Can Scale Gracefully in a Global Crisis 

In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands must master all aspects of the consumer experience to retain loyal, long-term customers. Those that achieve this can drive revenues 5.7 times greater than their competitors who don’t, but how does this practice apply in the midst of a global crisis? Extraordinary events, such as the recent Coronavirus outbreak, dramatically change consumer…

Amdocs Media Delivers OTT Monetization and a Seamless Consumer Experience for AT&T, Mexico with MarketONE

Amdocs Media’s SaaS-based MarketONE platform gains more and more momentum as service providers seek new revenue streams from over-the-top (OTT) partner tie-ups Amdocs Media, a division of Amdocs, a leading provider of software and services to communications and media companies, today announced that AT&T, Mexico has gone live with MarketONE on the public cloud to deliver new digital and OTT subscription service offerings that inspire and entertain with a seamless customer experience. Amdocs Media’s MarketONE streamlines…

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…

How Brands Can Scale Gracefully in a Global Crisis

In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands must master all aspects of the consumer experience to retain loyal, long-term customers. Those that achieve this can drive revenues 5.7 times greater than their competitors who don’t, but how does this practice apply in the midst of a global crisis? Extraordinary events, such as the recent Coronavirus outbreak, dramatically change consumer…

Why CMOs Are Blind to 90% of Their Content Experience

It is best practice -- and common -- for marketers to pre-test human response of their premium Video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be relevant for a long period of time. That’s logical: If you’re spending millions of dollars on creative production, and millions of dollars to distribute that content, it is only responsible to test, diagnose, improve, predict and select the highest performing ads. More specifically,…

Mering Launches Global Multichannel Campaign for Visit California

Digital Extension to California Road Trip Republic Ad Taps Five Media Platforms to Deliver Personalized Consumer Experiences As an extension of Visit California’s California Road Trip Republic “Born to Be Wild” commercial that launched in late 2019, consumer action agency Mering has created unique digital experiences across five media platforms including Instagram, Snapchat, Spotify, Pinterest and TripAdvisor. The multichannel campaign, which began rolling out this month in the United States, Canada, Mexico, Australia…

ComQi Acquires JohnRyan, Creating Diverse Digital Retailing Powerhouse

Companies to Continue Operating Independently and Serving Different Sectors While Leveraging Parent Company, Display Giant AU Optronics (Auo). ComQi has acquired JohnRyan in a deal that sees both of the software and services companies broadening their knowledge and capabilities to serve client needs across an increasingly diverse and global retail marketplace. ComQi, owned by display manufacturer AUO (TAIEX: 2409), will continue to focus its digital signage and interactive platform on mainstream retail, while subsidiary…

ReadyCloud Welcomes Square as the Latest Addition to its Ecommerce CRM Suite

ReadyCloud, the CRM Suite built for ecommerce, now supports Square in its many forms. From Point of Sale (POS) to SquareUp stores, ReadyCloud cleanly manages the order data from multiple Square sources for the purposes of CRM, growth marketing, shipping and returns. It is a complete backend solution for Square merchants. "Our integration works with Square to go beyond the transaction," explains Michael Lazar, an Executive at ReadyCloud. "A merchant can run their entire business with a SquareUp store and ReadyCloud. We…

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences. The idea that is ushering in this new change is Zero Party Data, the newly named data source that refers to consumers telling brands how and when they want to be communicated with. Zero…

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare

Could you tell us what comes to mind when you look back at the decade, which technologies made the most profound impact on your work and career? For me, the biggest impact has been the proliferation and adoption of mobile phones. Back when I first started working in digital technology, the industry players always commented and even joked that this was going to be the “year of mobile,” but year after year that didn’t materialize. The tracking, targeting, and measurement was very fragmented, and no one really cracked what…

KERV Video Data Enhances Personalization & Consumer Experience

Unique object tagging provides breakthrough commerce opportunities KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has enhanced its 1st party data and object tagging features to allow for quick analysis, organization, and collection of unique products or object level data in interactive videos. Marketing Technology News: TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations…

The Better Ethics and Consumer Outcomes Network (BEACON) Partners with Crownpeak to Introduce “Trust and Consent Framework” Championing…

The partnership will bring custom privacy solutions to enterprise companies, ensuring compliance as it applies to consumer data collection following GDPR and CCPA regulations, while also improving the consumer experience The Better Ethics and Consumer Outcomes Network (BEACON) announced today a timely new partnership with Crownpeak, a global leader in privacy and digital governance management, introducing its “Trust and Consent Framework by BEACON.” This new data privacy compliance solution was custom-built for enterprise…

How to Use PXM to Survive the Fourth Industrial Revolution

The Fourth Industrial Revolution has officially arrived. The term refers to the unprecedented interconnectivity between the physical, digital and biological worlds that has changed the way we live and shop. As a result of the Fourth Industrial Revolution, the e-commerce market has endured an intense period of diversification, channel proliferation and globalization over a short period of time. Now, success will be defined based on the ability to create value to a society that is already saturated with goods and services.…

The Delivery Economy, the New Status Quo for Brands

Once upon a time, a great consumer experience began with your local mail carrier dropping off the latest edition of the Sears Catalog. Though revolutionary for people who were experiencing the role of discretionary consumers for the first time, this analog system that defined how people ordered and received goods was (and for many years remained) rudimentary. Fast forward to today, in the gilded age of instant gratification, where tech giants like Amazon routinely market, process and deliver goods to consumers’ doorsteps…

TechBytes with Dan Maccarone, CEO and Co-Founder at Charming Robot

Tell us about your role and technology you handle in the Company? I’m the CEO and Co-founder of Charming Robot. My focus is on business strategy and user experience - understanding what the problem is that our clients are trying to solve and helping them find the solution. Often I’m an advocate for the consumer. My job is to figure out how to make consumer needs to align with my client’s business needs. We’re not developers, primarily; we do a lot of work on WordPress, Magento, Shopify — whatever makes sense. We’re…