Browsing Tag

Consumer Experience

Epsilon and Verizon Media Partner to Strengthen Identity and Build on Activation Capabilities

Partnership Connects Epsilon's Industry-Leading CORE ID and Verizon Media's ConnectID, Enabling Brands to Activate Custom Audiences in Verizon Media's DSP As marketers look for proven solutions to stay connected to their customers in a cookie-less world, Epsilon®  and Verizon Media  are expanding their long-standing partnership with the interoperability of Epsilon's CORE ID and Verizon Media's ConnectID. The new integration enables Publicis Groupe and Epsilon clients to build persistent custom audiences in Epsilon…

Moore Acquires Worcester Envelope Company

Moore reinforces commitment to invest in the industry with continued expansion in envelope manufacturing Moore, a leading provider of performance-driven marketing solutions, announces the acquisition of Worcester Envelope Company, an industry leader specializing in custom envelope manufacturing. This acquisition comes less than 12 months from the $31 million investment Moore made in envelope manufacturing with the opening of Richmond Print Group in Virginia. Moore is investing in Worcester Envelope to expand its envelope…

Outsell Launches First of Its Kind Automotive Marketing OmniHub for Dealer Groups

Dealer Group OmniHub Solves the Common Customer Retention Pain Points for Leading Dealer Groups using AI, Data and Machine Learning Outsell, which offers the only Virtual Customer Engagement platform for the automotive industry, has announced the launch of their innovative new Dealer Group OmniHub. With Dealer Group OmniHub, Outsell finally gives dealer groups the unique ability to approach customer retention and loyalty as a unified brand, leveraging the combined brand and selection power of the whole group, rather than…

A Quick Route to Added Revenue for Sports Marketers’ Playbooks

The sports industry represents the 11th largest industry in the United States with an estimated net worth of $750 billion, according to Forbes. There is no question that this industry has taken one of the hardest hits to revenue as a result of the pandemic. Forbes reports that the three major U.S. sports leagues may see sales fall by about $13 billion as teams continue to face monetary threats from empty stadiums, lack of tourism, sponsorship revenue as well as lower capacity operations. The National Football League (NFL)…

Moore Hires Direct Marketing Leader Greg Fox as Chief Strategy Officer

Fox joins the dynamic team at Moore as part of their investment in people and technology Moore, a leading provider of performance-driven marketing solutions, announces the hiring of Greg Fox as chief strategy officer. Fox is a 36-year veteran of direct response fundraising with expertise in developing innovative fundraising marketing strategies and solutions. He will be based in the Washington headquarters and report to Gretchen Littlefield, chief executive officer. Fox joins the Moore team after a long tenure at Merkle…

Establishing and Protecting User Identity in a Digital World

How we shop, how we bank and how we access healthcare — it’s all racing to digital and being mostly consumed at home. It’s the evolution of the “anytime, anywhere, anyone, anything” promise that the Internet made available to us in the 1990s. However, in order to deliver on that promise, we need to be able to identify people no matter where they are or what device they are using. The rise of digital has made being able to identify an individual even more critical. According to a recent Global Insights Report from…

Moore Announces the Acquisition of Amergent

After a strong 2020, Amergent is poised for accelerated growth as part of Moore Moore, a leading provider of performance-driven marketing solutions, announces today the acquisition of Amergent, a direct marketing and donor management software company dedicated to serving the nonprofit industry. Amergent will continue to market their products and services under their own brand. Moore will make available Amergent products and services to existing clients as part of their continued commitment to provide the most innovative…

Signifyd Named Market Leader by Frost & Sullivan for Dominating eCommerce Fraud Prevention with an Exceptional Consumer Experience

Signifyd's vast ecosystem of merchants and powerful product features endow it with a significant competitive edge Based on its recent analysis of the global eCommerce fraud prevention market, Frost & Sullivan recognizes Signifyd with the Global Growth Excellence Frost Radar Award. Signifyd is a leading provider of guaranteed fraud protection solutions for eCommerce merchants and retailers. Continued global expansion, large-scale automation, a highly modular and open platform, and partnerships with payment processors and…

Audi of America Announces Tara Rush as Chief Marketing Officer

Rush will be the first woman to lead marketing at Audi of America Previously, Rush held the position of SVP, Chief Communications Officer Rush brings 20 years of consumer brand experience Audi of America announced Tara Rush as SVP and Chief Marketing Officer, effective December 1st. In this role, Rush will oversee brand strategy and be responsible for all U.S. marketing efforts including advertising, retail marketing, consumer experience and brand partnerships, CRM and social media. Most recently, Rush served as Chief…

The ReadyCloud Suite Joins WooCommerce Marketplace to Help Merchants Deliver an Excellent Consumer Experience

ReadyCloud Suite—a Shipping, Returns and CRM suite built for eCommerce—has officially been added to WooCommerce Marketplace. ReadyCloud gives WooCommerce merchants a variety of tools to improve the way they work, so they can deliver an excellent consumer experience with each sale. "WooCommerce is known for being user-friendly and easy to set-up shopping cart," explains Michael Lazar, a Partner at ReadyCloud. "With the addition of the ReadyCloud Suite, merchants will have all the backend tools they need to improve the way…

Factor4 Launches Application For Verifone Engage Terminals

Elevates Consumer Experience via Omnichannel Gift Card and Loyalty Application Factor4, LLC, the fastest growing provider of gift card and loyalty solutions, is pleased to expand its partnership with Verifone, a world leader in payments and commerce solutions. Verifone's Engage family of payment devices enables merchants to transform the point-of-sale into a more meaningful interaction with consumers. Verifone Engage boasts a secure Linux-based architecture that gives merchants, acquirers and service providers…

Consumer51 Announces Acquisition of Santa Fe-Based Desert Elements

Consumer51, an international consumer experience company with business operations in Pennsylvania, New Mexico, and Indiana announced the completion of the acquisition of Santa Fe-based web design and development firm, Desert Elements Design, Inc. The acquisition of Desert Elements is the third acquisition for Consumer51 within the state of New Mexico, following the acquisitions of Xynergy, Inc. and Sante Fe SEO. The consolidation of marketing companies and expansion of services solidifies Consumer51, along with its group…

Ad Industry Launches “Partnership for Responsible Addressable Media”

Governing Group of Industry Leaders Includes 4A's, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy…

Merkle Launches New Consumer Experience Sentiment Report, Exploring Consumer Preferences and Perceptions

First edition reveals the importance of brand authenticity and reputation, product quality, and price Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched the first edition of its Consumer Experience Sentiment Report. Within this report, Merkle reveals how consumers feel about the personal experiences brands are delivering and how their feelings and expectations of brands are changing over time. Merkle surveyed more than 1,000 US respondents over the age of 18 in July 2020,…

AdTech Leaders Come Together for the Future of Digital Media for Businesses & Consumers

Governing Group of Industry Leaders Includes 4A’s, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal,IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding…

US Podcast Ad Revenues Near $1 Billion, According to IAB

IAB's Latest Podcast Advertising Revenue Report Finds Brands Now Embrace Podcasts as Part of Annual Planning U.S. podcast advertising revenues near $1 billion in 2020, according to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC. The report projects that ad revenues will increase nearly 15% (14.7%) in 2020 despite COVID-19. Prior to the downturn caused by the pandemic, podcast ad revenue was estimated to grow by as much as 29.6% in 2020. Podcasts are gaining traction as part of brand annual…

How Brands Can Scale Gracefully in a Global Crisis 

In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands must master all aspects of the consumer experience to retain loyal, long-term customers. Those that achieve this can drive revenues 5.7 times greater than their competitors who don’t, but how does this practice apply in the midst of a global crisis? Extraordinary events, such as the recent Coronavirus outbreak, dramatically change consumer…

Amdocs Media Delivers OTT Monetization and a Seamless Consumer Experience for AT&T, Mexico with MarketONE

Amdocs Media’s SaaS-based MarketONE platform gains more and more momentum as service providers seek new revenue streams from over-the-top (OTT) partner tie-ups Amdocs Media, a division of Amdocs, a leading provider of software and services to communications and media companies, today announced that AT&T, Mexico has gone live with MarketONE on the public cloud to deliver new digital and OTT subscription service offerings that inspire and entertain with a seamless customer experience. Amdocs Media’s MarketONE streamlines…