Epsilon and Verizon Media Partner to Strengthen Identity and Build on Activation Capabilities
Partnership Connects Epsilon's Industry-Leading CORE ID and Verizon Media's ConnectID, Enabling Brands to Activate Custom Audiences in Verizon Media's DSP
As marketers look for proven solutions to stay connected to their customers in a cookie-less world, Epsilon® and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon's CORE ID and Verizon Media's ConnectID. The new integration enables Publicis Groupe and Epsilon clients to build persistent custom audiences in Epsilon…