Insider Strongly Outperforms top 5 Providers on the Forrester Wave for Cross-Channel Campaign Management with its extensive set of digital channels
Trusted globally by 800+ brands including Singapore Airlines, Virgin, Samsung, L’Oreal, Target, Lazada, Santander, Marks & Spencer, and Estee Lauder – Insider helps enterprise marketers connect their customer data, predict intent with AI and individualize experiences across channels with the fastest time to value
Insider – one platform for individualized, cross-channel experiences – today announced that it has been named amongst the world’s top 5 marketing platforms on the Forrester Wave for CCCM (Cross Channel Campaign Management).
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Insider outperformed other players with its extensive set of digital channels following an independent third-party evaluation of 11 channels including WhatsApp, Line, RCS, SMS, Facebook Messenger, Mobile and App.
“Being listed amongst the world’s top 5 marketing platforms in The Forrester Wave for CCCM is a firm step towards our ambitious goals. We’ve already put bold plans into motion to top the chart by outplaying traditional software providers by next year. This year, we’ve outperformed nascent CCCM solutions and pureplay providers. What set us apart was the capabilities of our extensive set of digital channels. Whatsapp, Facebook Messenger, RCS, SMS, mobile – we’ll keep building future-proof technologies to become the #1 choice for all marketers, helping them grow the world’s top enterprise brands,” said Hande Cilingir, Co-founder and CEO of Insider.
Insider’s Cross-Channel Marketing Platform enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and orchestrate individualized experiences to customers. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, Messaging Apps (WhatsApp, Facebook Messenger, RCS), Ads and more. Often Marketers are powering engagement across 6+ channels with the Insider platform. The Forrester Wave report also notes that “Insider is a suitable choice for marketers looking to engage customers in an extensive set of market-relevant digital channels.”
With advanced AI capabilities like “Next Best Channel”, “Send Time Optimization” and “Auto Winning Journey Paths,” Insider makes the ever-important challenge of delivering “the right message to the right user at the right time on the right channel” an easy problem to solve. The platform also provides a wide range of pre-built algorithms that can predict intent in real-time including purchase, churn and everything in between.
Global enterprise brands leverage Insider’s Platform to deliver cross-channel experiences to their customers while driving higher than industry return on marketing investment. Yves Rocher, a global cosmetics and beauty brand, achieved 7x ROI in 5 months by leveraging Insider’s cross-channel marketing platform.
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