Signature conference highlights key trends and technologies in a new human-driven era of marketing.
Iterable, the leading cross-channel platform for unified customer experiences, today hosts its global virtual conference, Activate Live, to highlight stories, insights and strategies from the makers of some of the world’s most compelling marketing campaigns. The virtual event, airing live today until 2:30 p.m. PT, features an incredible lineup of speakers. Kicking off the conference are headline speakers Bozoma Saint John, Global Chief Marketing Officer of Netflix; Tasha Reasor, VP of Demand Generation and Customer Marketing at Iterable; and Sara Varni, Chief Marketing Officer of Twilio, who will discuss building human connections digitally, emphasizing inclusion and creating the future of customer experience.
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“It’s an honor to be a part of Activate and share the virtual stage with such talented experts in marketing and customer experience,” said Varni. “Technology has influenced how we connect with the customer, especially amid a pandemic, and I’m excited to share how brands can bring that human connection to the digital world.”
Today’s speakers also include Gina Igwe, Sr. Director, CRM of DoorDash, who will discuss the key steps to delivering individualized customer experiences, as well as Alexandra Farrar, Senior Manager, Email & Retention Marketing, of Cars.com, who will speak about understanding consumer behavior throughout their cross-channel buyer journey. To continue the conversation around managing customers’ new brand relationship expectations, Mike Hotz, Sr. Value Consultant of Iterable, will provide a deep-dive through the must-know consumer trends to capture the hearts and minds of audiences today, specifically how they can impact marketing success.
Iterable co-founder and CEO Justin Zhu and VP of Product Bela Stepanova will emphasize how we are now in the human-driven era of marketing. They will highlight three capabilities—Brand Affinity™, Campaign Analytics and SMS Opt-Out—that contribute to Iterable’s vision of a customer experience built on values, personal connection and empathy.
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“We are embracing and empowering customer experiences that are more emotional, human, and guided by three key building blocks: values, impact and empathy. Activate is designed to inspire the dreamers, builders and makers of marketing campaigns and brand strategies to create memorable customer experiences,” said Zhu. “This knowledge, in conjunction with our products, will make the execution of campaigns seamless, effective and efficient, allowing customer experience experts to reach customers on a more personal level that highlights their brands’ authenticity and value.”
Expanding on the building blocks of values, impact and empathy, Iterable also committed to additional mission-driven initiatives, donating $50,000 to EarthDay.org and Futures Without Violence to support their efforts to spread climate and environmental literacy and safety and equity of all humans, respectively.
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