New Creative Director Rachel Abrams Taps Howie Mandel and P.Y. Lord to Launch “Let’s Find Out”
Jackman Reinvents, the world’s leading reinvention company, announces the launch of the firm’s latest work for Staples Canada. The bold new campaign—starring Howie Mandel and Pierre-Yves (P.Y.) Lord—underscores the reinvention firm’s omnichannel approach to integrated communications. The campaign coincides with the announcement of Rachel Abrams as Group Creative Director.
Jackman’s role as creative agency-of-record for Staples Canada grew out of a longstanding partnership, which began in 2017 with defining Staples’ new position in the market, reinventing the customer value proposition, and shifting its brand identity from an office goods supplier to a partner who supports and embraces working and learning. This strategic shift shaped how Staples Canada reimagined all aspects of the customer experience.
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“Our work with Staples Canada really captures what Jackman is about. We began by identifying the mindset of their core consumers and moved rapidly from insight to action. Adding the creative is the logical next step in our partnership,” said Jackman President Sandra Duff.
Let’s Find Out, the new Staples Canada campaign, centers on the curiosity that lives inside Staples Canada’s customer base of life-long learners and achievers and highlights the brands readiness to help customers who are always looking to grow. In the new multi-platform 15 and 30-second spots, Canadian host and producer Howie Mandel and Canadian television personality Pierre-Yves (P.Y.) Lord play customer’s doppelgangers who give voice to their curiosity. The spots encourage the customer to follow that curiosity and seek solutions available through Staples Canada.
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