Liquid Web Family of Brands Acquires Impress.org and Flagship Product GiveWP

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The acquisition takes Liquid Web deeper into the digital commerce space and ushers in StellarWP, a new umbrella brand for premium WordPress software products and services.

Liquid Web Family of Brands, a market leader in managed hosting, digital commerce cloud, and WordPress software services to small to medium-sized businesses (SMBs), today announced their acquisition of GiveWP, a leader in WordPress plugins for nonprofits.

GiveWP joins the Liquid Web Family of Brands along with WP Business Reviews, both of which belong to the Impress.org brand family. The GiveWP acquisition is an extension of Liquid Web’s commitment to leadership in the WordPress and WooCommerce arena by delivering innovative solutions that power the online potential of businesses and the designers, developers, and agencies who create for them. 

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The GiveWP acquisition is an extension of Liquid Web’s commitment to leadership in the WordPress and WooCommerce arena.

“GiveWP is a well-known and respected brand in the WordPress community. We are excited to welcome them to the Liquid Web family as we continue to build our strength in the digital commerce ecosystem,” said Joe Oesterling, Liquid Web’s CTO. “GiveWP has already been able to help more than 100,000 fundraisers around the world raise more than a billion dollars. We believe in their brand, and we know that with our backing, they will continue to create the solutions nonprofit organizations need.” 

Existing and new customers of GiveWP and WP Business Reviews will see no change in service. GiveWP and WP Business Reviews will continue to operate as an independent unit.

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“We’re excited to join the Liquid Web Family of Brands to continue our mission to Democratize Generosity. We are confident that the strength and leadership Liquid Web provides will ensure GiveWP remains the leading online fundraising solution for WordPress for many years to come,” said Devin Walker, CEO and Co-Founder of GiveWP. Walker will remain with Liquid Web as General Manager of GiveWP.

The Launch of StellarWP

GiveWP, and WP Business Reviews will also join the Liquid Web Family under a new brand, StellarWP, which will house all of Liquid Web’s software assets. Included also in the StellarWP brand will be existing Liquid Web companies iThemes, The Events Calendar,  Restrict Content Pro, and Kadence WP.  

“Our Family of Brands is built to enable customers to dream big and grow. Now more than ever, they want a provider that can package, deliver, and support them online. WordPress is the most used CMS; its adoption continues to grow within the SMB market and it’s highly relevant to our existing customers. We’re excited about the opportunity to build a portfolio of WordPress software and tools that enables the Digital Commerce explosion that we are watching in the market. We will continue to sell and service customers through our StellarWP brands and will also use them to create bundled services that make it even easier for a business to succeed online,” said Oesterling. 

StellarWP unites Liquid Web’s software acquisitions, optimizing efforts to serve their customers and to drive innovation with new, unique, and important bundled services that enable digital commerce. Through StellarWP, Liquid Web will continue its mission to become a leader in the WordPress arena, powering the online potential for SMBs, nonprofits, and the designers, developers, and agencies who serve them.

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