Raydiant, a digital signage and experience platform company, announced its alliance with XITE, a music video platform. The partnership serves to bring premium music video service to brick and mortar businesses, retailers, and office locations throughout the United States.

Marketing Technology News: 1WorldSync Acquires Snap36

Raydiant’s interactive experience platform is designed to help customers create, manage, and scale customized experiences for their in-location space. By adding XITE to their Raydiant Application Marketplace, businesses will be able to play their customers’ favorite music videos in-venue at the push of a button. XITE features a full catalog of music videos from top and independent artists and nearly 100 distinct and constantly refreshed channels focusing on a range of genres, decades, moods, themes and seasonal events. Raydiant’s clients will be able to like, skip, and curate a soundtrack for their consumers’ experience.

Marketing Technology News: Traject Acquires PLANOLY

Via Raydiant’s experience management software, XITE will be able to bring the ultimate music video experience to customers at bars, restaurants, gyms, shops, office lobbies and more,” said XITE’s Co-CEO, Cees Honig. “We are happy to take part in making the return to in-person experiences enjoyable and memorable, and excited to be doing so with an amazing partner like Raydiant.”

Raydiant’s CEO, Bobby Marhamat said, “As the leader in in-location experiences, we are constantly on the hunt for progressive companies that can help our customers create phenomenal experiences for their customers. From the initial talks with XITE to the development of an exciting partnership, we could not be more excited to offer our customers this combined solution that will revolutionize the customer experience in locations.”

Marketing Technology News: DISQO Expands Marketing Team to Further Accelerate Growth