Return Path, the leading email data solutions provider, scored a major procurement by acquiring ThreatWave, a peer firm providing data sourcing and provisioning solutions for email deliverability. The acquisition will enable Return Path to secure and scale its existing Email Optimization Suite, enabling marketers to capture all and unique data source parsed from email messages. In short, the convergence will boost email data intelligence based on heightened insights on deliverability issues.
“ThreatWave’s global email data provides unparalleled visibility into the threats facing the email ecosystem—spam traps, bad senders, and more,” said Matt Blumberg, Return Path CEO. “Through this acquisition, Return Path will be able to help marketers and email service providers to pinpoint which data sources, list acquisition practices, email programs, and customer segments are driving deliverability issues.”
Return Path has confirmed that the company will integrate ThreatWave’s extensive global email sensor network with its Data Exchange. The integration will fuel new innovations in email data intelligence and mailbox optimization, offering mail providers a unique, holistic opportunity to advance their products and services. Currently, Return Path aggregates insights from 80+ mailbox providers with a reach of 2 million consumer inboxes.
“ThreatWave derives its email data from a variety of unique and proprietary sources, making it distinct and complementary to our industry-leading Data Exchange. Combined, this new data set will offer our mailbox provider partners an unparalleled view of sender activity and potential threats,” elucidated Blumberg.
The terms of the acquisition remain undisclosed. However, ThreatWave will operate independently as a Return Path company, servicing their existing clientele exclusively.
“We are incredibly proud of the technology we’ve built, and we’re thrilled to find the right home for it,” said ThreatWave CEO and Return Path alum Tom Bartel. “We believe data is most valuable when it empowers users to solve significant business problems. With Return Path, we’ve found a partner to help us accelerate the impact and influence of our data.”
ThreatWave offers a comprehensive email sensor dataset to enable marketers to find out real-time as well as historical data based on specific search criteria. Marketers can now expect to drive fully-secured email engagement campaigns leveraging Return Path’s all-in-one email data intelligence solutions.