Seasoned online video advertising veteran joins RTB House to drive US agency adoption of RTB House’s deep learning-powered, full-funnel advertising solutions
RTB House, a global company that provides state-of-the-art marketing technologies, today announced that Sean Greene has been hired as Vice President of US Agency Sales. With over 15 years of experience in sales and agency partnerships, Greene is a long-time leader in the enterprise sales and video advertising space. Greene will join RTB House’s fast-growing US office, and will play a key role in driving agency adoption of the company’s AI Full-Funnel Marketing Solutions and Streaming Video Ad platforms.
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Winner of the 2020 MarTech Breakthrough Award, RTB House’s first-party data-based AI Full-Funnel Marketing Solutions utilize deep learning in order to recognize a consumers’ stage within the sales funnel in real-time, resulting in relevant communication with users. With a modern approach to marketing communication, marketers are empowered to build more durable brand awareness and deeper connections with customers at every stage of the consumer’s path-to-purchase.
“With the convergence of branding and performance in today’s video advertising landscape, I was impressed by RTB House’s unique, full-funnel solutions that are rooted in Deep Learning algorithms and deterministic data,” said Greene. “The combination of award-winning technology, dynamic ad personalization for display and video, and active contributions to help shape the industry’s cookieless future, I believe will pave the way for growth in a sophisticated US market. I’m incredibly excited to be joining the team, and look forward to introducing these innovative solutions to agencies.”
Prior to joining RTB House, Greene was Director of Agency and Platform Partnerships at Tremor Video, one of the largest and most innovative video advertising companies. At Tremor, Greene drove DSP adoption of a video-specific solution, helping agencies to better understand and participate in the complex video ad world.
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