SGK Presents “Key Strategies To Drive The Omnichannel Experience”

Rachelle Sokan Will Address How to Deliver Exceptional Omnichannel Customer Experience

SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced that Rachelle Sokan, engagement manager, client solutions, will present Key Strategies to Drive the Omnichannel Experience in an SGK BrandSquare webinar on October 24, 20181:00 P.M. (ET).

Customers are in control and their experiences are increasingly digital. This digitization is creating an explosion of channels that demand more content. Leading brands are leveraging omnichannel strategies to deliver exceptional customer experiences.

In Key Strategies to Drive the Omnichannel Experience, Rachelle Sokan will share key insights, strategies and actions you can implement within your organization to deliver the customer experience today’s end consumers are demanding.

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In this live webinar attendees will learn:

  • How transformative customer experiences are changing the way leading companies approach brand management
  • The key building blocks of content strategy and how they will drive enhanced collaboration in your organization
  • Developing a blueprint to align key stakeholders across departments, agencies, and channels
  • A framework of delivering omnichannel customer experiences in real world production

“The B2B and B2C marketplace are changing and customers are demanding improved experiences where they want, how they want and when they want,” said Sokan. “With customers more in control and digital interactions on the rise, now is the best time to gain key market insights and the right strategies and tactics to navigate the changing landscape of B2B and B2C customer experience.”

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Added Sokan, “Managing effective omnichannel communications can be a daunting undertaking. With digital interactions on the rise and customers more discerning over what content they will and won’t interact with, being effective is more important than ever.”

“Omnichannel excellence is a must, I look forward to sharing key trends and strategies for maximizing success in your omnichannel experience.”

Rachelle Sokan is a consultant specializing in content management on SGK’s Client Solutions team, a global brand development and deployment provider. She brings over 19 years of experience in B2B and B2C environments working with sales and marketing professionals to drive acquisition, retention and growth strategies. With a background deeply rooted in consulting and e-commerce content strategy, Rachelle leverages the power of design thinking with process optimization to elevate and differentiate brands to more meaningfully connect to their customers in an ever-evolving digital landscape.

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