Educators, Military, Healthcare, and First Responders are all eligible to win

Purple Innovation, Inc (“Purple”), the leader in comfort innovation and the creator of the renowned Purple® Mattress, has announced their “Hero Week” sweepstakes running from May 1-8, 2021.

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Purple is celebrating all “the heroes” from the Military, Healthcare, Educators, and First Responders communities in partnership with SheerID, the identity marketing platform used by hundreds of leading brands around the world. Purple is using SheerID to determine eligibility instantly and securely through our privacy-friendly verification platform.

“This past year has shown how essential the role of teachers, nurses, and first responders is in keeping our communities safe and healthy,” said Joe Megibow, CEO of Purple. “In partnership with SheerID, we’re proud to support our essential workers and help provide them with the comfort and support they give to each and every one of us.”

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Anyone in those communities is eligible to enter for a chance to win a $1,000 Purple gift card as well as the normal 10% discount upon getting verified by SheerID.

“Purple understands the importance of recognizing the heroes from these different communities by connecting with how they identify themselves and we’re happy to be a partner for their sweepstakes,” said Jake Weatherly, Chief Executive Officer at SheerID. “Consumers expect tailored experiences and when brands create those for them, it builds trust which is a business’s most valuable asset.

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