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Purple

Purple Selects Veritone One as Audio Advertising Agency of Record

Veritone One was chosen for its audio advertising expertise and AI-powered performance analytics for radio, podcast and streaming advertising Veritone One, one of the world’s leading performance influencer and audio advertising agencies, announced that Purple, a leader in comfort innovation and the creator of the renowned Purple® Mattress, has selected Veritone One as an agency of record for audio advertising. Purple chose Veritone One for the agency’s audio advertising expertise and unmatched performance assessment,…

Live Data Shows Impact Coronavirus Is Having on European Businesses

Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models of the impact that Coronavirus has had in Europe, the Middle East, and Africa. Due to the pandemic, Purple have decided to make their data available to all who wish to see, enabling people, businesses and economists to track the real-time impact COVID-19 are having on all industries across the globe. The enterprise-class analytics and wayfinding business have been working…

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

Purple Aims to Grow Its Business by Leveraging Rakuten Marketing's Unique Blend of Technology and Human Expertise Rakuten Marketing announced that Purple, a growing direct-to-consumer comfort product company, has selected Rakuten Marketing to drive its affiliate marketing strategy across the customer journey. Rakuten Marketing's unique offering will allow the team at Purple to focus on the company's rapid growth opportunity, while experts at Rakuten Marketing help develop Purple's affiliate marketing program to best meet…

BT Partners with Manchester-Based Purple to Offer Intelligent Wi-Fi for Business

BT has announced a multi-year partnership with Purple, the Manchester-based specialists in Wi-Fi analytics and engagement. The partnership will see the incorporation of advanced customer engagement capabilities within BT Wi-Fi services early next year, enabling BT to provide high street businesses with a level of customer insight, tracking and analytics relating to footfall and user behaviour. The data is akin to that previously only accessible to those whose businesses operated in the online world. Purple provides…

Advertise Purple, Selected by Entrepreneur.com as #37 in their Prestigious 2019 Entrepreneur 360 List

Under leadership of Kyle Mitnick, Advertise Purple, Inc. ranked as one of the 'Most successful entrepreneurial companies in America' for 2019 The Entrepreneur 360 is a 360-degree analysis of U.S.-based companies designed to identify the real leaders among entrepreneurs. Unlike other analyses, the Entrepreneur 360 uses quantitative and qualitative info by looking at your hard numbers as well as "soft" determinants such as impact, innovation and leadership. The Entrepreneur 360…