Purple Selects Veritone One as Audio Advertising Agency of Record
Veritone One was chosen for its audio advertising expertise and AI-powered performance analytics for radio, podcast and streaming advertising
Veritone One, one of the world’s leading performance influencer and audio advertising agencies, announced that Purple, a leader in comfort innovation and the creator of the renowned Purple® Mattress, has selected Veritone One as an agency of record for audio advertising.
Purple chose Veritone One for the agency’s audio advertising expertise and unmatched performance assessment, transparency and accountability delivered through AI-powered analytics and reporting. Veritone One will help Purple redesign its audio advertising strategy by leveraging a mixed platform approach of podcast, radio and streaming advertisements.
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“Partnering with Veritone One was a natural fit as they are on the cutting-edge of audio technology and we have a legacy of being technology innovators,” said James Brohamer, Omnichannel Marketing Director for Purple. “We are confident that Veritone One can help us successfully overhaul our audio strategy with the help of their AI technology and insights that allow for quick pivots in the ever-changing landscape of audio advertising.”
Using Veritone One’s proprietary reporting and data visualization dashboard, VCAP, Purple will have near real-time access to ad performance and measurement data. The VCAP dashboard will be tailored to Purple’s specific KPIs and campaign objectives. With all performance data in one place, Purple’s dedicated account team can quickly evaluate channel performance and ad efficacy.
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Purple will also gain unprecedented access to its ads, including live reads and organic mentions, through the Veritone Discovery application. Veritone Discovery is powered by aiWARE, the world’s first operating system for AI, and is offered through Veritone One’s parent company, Veritone, Inc. Leveraging AI technology, Veritone Discovery enables users to easily track both audio and video, identifying the reach of sponsors and brands in near real-time. This includes 24/7 broadcast coverage—so from pre-records to lives, chatter, and anything in between, advertisers can see a transcription of their ads in context.
“Optimizing for transparency and performance is at the core of everything we do at Veritone One,” said Zeus Peleuses, Co-founder & Chief Growth Officer at Veritone One. “As the audio advertising space continues to evolve rapidly, our proprietary AI technology provides our clients with unmatched power for analyzing and optimizing audio advertising in near-real-time. We’re thrilled with the opportunity to help Purple optimize and scale their audio advertising strategy.”