Toga Limited’s Yippi App Employs Electronic Know Your Customer Technology to Expediate Its User Onboarding Process
Toga Limited, through its wholly owned subsidiary, TOGL Technology Sdn Bhd, collaborates with a renowned cloud computing company and an electronic Know-Your-Customer (e-KYC) technology provider to expediate the online process of identifying and verifying individuals from five days to 24 hours, for its social media mobile app, Yippi.
Marketing Technology News: YouCam Apps Kicks Off Summer with Rainbow Pride & July 4th Celebration AR Photo Filters, Makeup…
The strategic partnership enables the Yippi customer service (CS) team to reduce the turnaround time for the online process of identifying and verifying individuals anytime and anywhere, as the e-KYC system allows new users to open a Yippi account and verify their identities simply by scanning their national identity card and taking a photo.
“With the e-KYC system in place, we are able to reduce identity fraud by means of its comprehensive ID document security check; comprehensive artificial intelligence (AI) model specifically facial recognition, and risk engine that can identify frauds automatically, hence speeding up approval notifications for our CS team with the necessary information to approve or reject applications, as needed,” said TOGL Technology Chief Technology Officer, Mr. Freddy Chia Kah See.
Marketing Technology News: CMOs Need to Own the End-to-End Customer Experience. Here’s Why.
“Additionally, under special circumstances, our team also conducts e-KYC to utilize technology like AI, machine learning and predictive algorithms to manage the process,” he added.
“The introduction of e-KYC is also in line with our efforts to facilitate greater digital offerings of Yippi services, and we expect it will pave the way to greater innovation in the social media app sector, including end-to-end offerings of digital services for our users,” said Mr. Chia.
Yippi applies an e-KYC digital and remote online solution system, which combines biometrics security technology, “spoof detection” and optical character recognition. Biometric security analyzes the unique characteristics of a person, such as one’s voice, iris or fingerprints. Spoof detection, also called “liveness”, entails a user responding to a challenge, such as blinking on cue, which is an action impossible for a static image a fraud might use. Optical character recognition transforms a picture of an ID card into text that can be compared against a database for name and identity verification.
Marketing Technology News: Three Trends Bringing the Beauty Counter Online