KEEL Vodka, the world’s first premium light vodka, Amazonformally launched their new voice application, “KEEL Vodka” on all Amazon Alexa and Google enabled devices. KEEL Vodka used the Voicify Conversation Experience Platform™, to build a voice app that matches the standards of their premium light vodka brand. The app gives users step-by-step KEEL Vodka cocktail recipes, information on KEEL’s gluten-free vodka and helps locate retailers who sell KEEL Vodka. The app was launched by KEEL Vodka to extend the healthy, carefree, and balanced lifestyle that their brand encompasses into the homes of their customers.
KEEL is a premium light spirit crafted to provide even the most discriminating consumer with the ultimate in taste and drinkability, and with half the calories and alcohol found in traditional vodka.
Voicify’s Conversation Experience Management Platform™ Leads in Voice Search Market
Voicify is the market leader in enterprise conversation experience management software. The Company’s platform combines voice-optimized content management, cross-platform deployment, and voice-specific customer insights. Voicify was established in 2017 and is headquartered in Boston, Mass. The Voicify Conversation Experience Platform™ enables marketers to connect with their customers by creating highly engaging and personalized voice experiences that are automatically deployed to a broad array of voice platforms such as voice assistants (Amazon Alexa, Google Assistant and Microsoft Cortana), chatbots and other services. The platform enables non-technical users to deploy feature-rich voice applications quickly and efficiently while offering the flexibility of unlimited customization.
“We chose the Voicify Conversation Experience Platform to create and launch our KEEL Vodka voice app because it was easy for us to create, manage, and deploy information about the KEEL Vodka brand to our customers,” said Justin Obey, Marketing Director at KEEL Vodka.
Justin added, “The KEEL Vodka voice app lets our customers easily find drink recipes, nutritional information and other facts about our premium light vodka.”
From VODKA to Talking — Conversational AI Unites All
KEEL Vodka is one of many consumer brands who have built and deployed a voice application on the Voicify Conversation Experience Platform. The Voicify Conversation Experience platform is preferred by brand managers because they can easily administer and update voice content. Anyone over the age of 21 can easily enable the KEEL Vodka voice app on any Alexa enabled device by saying “Enable KEEL Vodka,” or any Google device by saying “Talk to KEEL Vodka” and then, ask for drink recipes, where to buy KEEL Vodka, or for company information. Sample questions include “Alexa, ask KEEL Vodka for a mule recipe” or “Hey Google, is KEEL Vodka gluten free?”
“Brand managers have told us they like the Voicify Conversation Experience Platform because it offers an intuitive, easy-to-use interface that allows non-technical people to create, modify or update content. This allows brands to create and maintain conversation experiences that are more dynamic and engaging,” added Jason Fields, Chief Strategy Officer at Voicify. He added,”Brands are able to quickly modify their content and better understand their customers based on the questions asked.”