XITE Launches the Ultimate Music Video Experience in the US

All-New Streaming Music Video App Now Available on Amazon Fire TV, Apple TV, Comcast X1 Xfinity and Coming Soon to Roku

International music video service XITE announced the debut of the ultimate music video experience in the United States – with its all-new user and artist friendly streaming app across set-top boxes, connected devices, and smart TVs. Availability on mobile devices and tablets will follow in the second half of 2019. XITE is now on Amazon Fire TV, Apple TV, Comcast X1 Xfinity and coming soon to Roku, and features a full catalog of music videos from artists across all major and top independent labels.

“Music videos continue to dominate overall music streaming, and we see an enormous opportunity to bring a beautifully designed, pure-play music video service to the US We’re excited to give US music fans a new way to enjoy music videos, the way we have for millions around the world.”

XITE is a fully immersive music experience that allows users to lean back and enjoy or play VJ through easy, fun-to-use interactive features. The app continuously adapts to users’ tastes based on the videos they search, watch, and like. Users can favorite or skip any music video, and create their own station drawing from different genres, eras, and visual styles.

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XITE’s expansive library features today’s most popular and trending music videos — from Ariana Grande to Toro Y Moi, to recent first-time GRAMMY winners Cardi B and Greta Van Fleet, to international sensations Bad Bunny and Dua Lipa and more — as well as more than 100 distinct music video channels.

XITE US General Manager Shelly Powell said, “XITE is all about giving fans the best possible way to experience music videos – on the biggest screen in the house — whether they’re leaning back and enjoying a playlist created by our expert curators or making their own personalized channel.”

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Cees Honig, Co-CEO and original founding member of XITE, said, “Music videos continue to dominate overall music streaming, and we see an enormous opportunity to bring a beautifully designed, pure-play music video service to the US We’re excited to give US music fans a new way to enjoy music videos, the way we have for millions around the world.”

XITE’s advisory board includes media and music executives Bill Roedy, Roger Faxon, Jason Flom and Eric Budin. All major music labels and many independents — including Sony Music, Universal Music, Warner Music, Beggars, EMPIRE, PIAS, Armada, and Spinnin’ Records — license their complete music catalogs to XITE, giving the company access to virtually every available music video.

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