The partnership hopes to boost brand awareness, and deliver effective communication channels for clients and audiences in the business-to- business marketplace
Infogroup Data Solutions, the leading provider of business and consumer media management solutions, has been selected as the digital and media management service provider for Scranton Gillette Communications (SGC)/SGC Horizon, a business-to-business (B2B) media company.
Infogroup is one of the leading providers of innovative business data, and marketing solutions that are used to increase customer acquisition and retention. They use Big Data at a core part of multichannel marketing. Their business units include: Yes Lifecycle Marketing, Infogroup Data Solutions and Infogroup Local Marketing Solutions. Products include Data Axle, Marketing Genetics, Marketzone, Bulk Update, Sapphire, Express Update, InfoUSA, Salesgenie, Credit.net and ReferenceUSA.
SGC/SGC Horizon owns more than 20 recognized brands and events serving diverse industries that include, among others, infrastructure, healthcare, construction equipment, and residential and commercial building. The company has partnered with Infogroup Data Solutions to deliver advanced digital strategies and media management techniques that will maximize exposure and data monetization.
“We chose Infogroup Data Solutions to manage our media assets because of their superior data resources, extensive digital network, and depth of knowledge across markets and channels. This partnership will help us expand our capabilities, boost brand awareness, and deliver effective communication channels for our clients and audiences in the business-to- business marketplace,” says Robert Haas, SGC/SGC Horizon’s senior vice president of strategic product development & marketing.
“It is a privilege to partner with Scranton Gillette Communications, one of the fastest-growing companies in B2B publishing. We look forward to helping them achieve even better results with our latest solutions,” says Jeff Adee, senior vice president and general manager, Infogroup Data Solutions.
“We are thrilled at the addition of an award-winning company like SGC/SGC Horizon to our roster. Infogroup Data Solutions’ growing client base is a true testament to our commitment to innovation on behalf of our partners,” adds Mike Iaccarino, chairman and CEO, Infogroup.