Independent Research Firm Finds Only 4% of Respondents Say They Do Not Experience Any Challenges When It Comes to Utilizing …
Data: A Quarter of Brands Sent Black Friday Emails in the First Half of November 2018 as Consumers Begin Holiday Shopping Earlier
Yes Marketing study finds holiday-themed emails sent in November 2018 drove double the conversion rates of those sent in December …
Data: Consumers First Hear About New Retailers Through Friends and Family
Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the …
MarTech Interview with Thomas Zawacki, Chief Digital Officer, Infogroup
"We prepare for an AI-centric world by embracing the best parts of the technology, with a healthy dose of reality …
Infogroup Hires Seasoned Digital Executive as Chief Financial Officer
Leading Data and Multichannel Marketing Solutions Provider Bolsters Executive Team with Addition of Accomplished Finance and Operations Professional Andy Goldstein …
Study: Holiday Marketing Emails Generate, on Average, Higher Conversions Than Business-As-Usual Emails
Themed Campaigns That Reference Specific Holidays See Lower Open Rates, but Generate More Conversions Than BAU Messages Holiday emails sent …
Infogroup Adds World-class Digital Talent to Expand Digital Capabilities and Accelerate Company Vision and Mission
The Leading Data, Multichannel Marketing Solutions and Services Provider Welcomes Five New Executives to Provide Clients with Enhanced Digital Capabilities …
Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer
Marketing and Digital Media Veteran to Build out Company’s Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of …
Latest Report: 90% Marketers List Email as One of Their Top Priorities in 2018
New Yes Lifecycle Marketing Report Finds That Marketers Are Prioritizing Email, Website, and Social Channels in 2018, but Overlooking the …
Infogroup Data Solutions Selected as Digital and Media Management Service Provider by Scranton Gillette Communications
The partnership hopes to boost brand awareness, and deliver effective communication channels for clients and audiences in the business-to- business marketplace …