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Infogroup

Infogroup Taps Rohan Chandran as Its Chief Product Officer

Transformation veteran will restructure and unify company's data strategy and products Infogroup, a leading provider of data and data-driven marketing solutions, announced the hire of Rohan Chandran as chief product officer — a new role designed to lead the company's transformation initiatives in 2020 and beyond. In this role, Chandran will unify the company's strategy for its industry-leading proprietary data, with Infogroup's state-of-the-art technology applications. Infogroup makes more than 24 million verification…

Infogroup Unveils Innovative New Data Axle Features and Insights

Infogroup Releases New Self Sign-Up Feature and Adds Millions of Records and Insights To Its Proprietary Real-Time Data Platform Infogroup, a leading provider of data and data-driven marketing solutions, unveiled new features for its Data Axle platform, including the ability to test Data Axle for free, a pre-built integration for CRM, and millions of additional contact and vehicle ownership insights. The latest release furthers Infogroup's commitment to innovation, as evidenced in its ambitious product and features…

Infogroup Names Seasoned Harte Hanks and Epsilon Executives as EVP, Enterprise Sales, and SVP of Technology, Yes Marketing

Key Hires Bring Deep Expertise in Enterprise Sales and Integrating Best-Of-Breed Software Solutions Within a Partner Model Infogroup, a leading provider of data and data-driven marketing solutions, announced two important executive appointments: Brad Wamsley as Executive Vice President, Enterprise Sales; and Dan DeZutter as Senior Vice President of Technology, Yes Marketing. These strategic appointments emphasize Infogroup’s ongoing commitment to expanding its enterprise sales efforts and continually improving its…

Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations

Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting a new travel and hospitality brand (10% compared to 5%), according to a new study by Yes Marketing. For their "Understanding the Traveler's Journey" report, Yes Marketing surveyed more than 1,000 travelers on their priorities as they engage with travel and hospitality brands. While more than…

Study: As Data Volume Increases, So Does Data Pollution

Independent Research Firm Finds Only 4% of Respondents Say They Do Not Experience Any Challenges When It Comes to Utilizing Data in Their Marketing Efforts According to a new commissioned study conducted by Forrester Consulting on behalf of Infogroup, the average amount of marketing dollars spent on customer data and analytics has nearly doubled over the past two years. Yet over two-thirds of sales and marketing professionals claim that they experience challenges in all four stages of the data process: collecting the…

Data: A Quarter of Brands Sent Black Friday Emails in the First Half of November 2018 as Consumers Begin Holiday Shopping Earlier

Yes Marketing study finds holiday-themed emails sent in November 2018 drove double the conversion rates of those sent in December 2018 as Black Friday's popularity grew In Q4 2018, twenty-six percent of marketers sent Black Friday emails before November 19 and some started as early as November 1, according to a new report by Yes Marketing. This represents a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday shopping earlier in the season. In its 2019 Holiday…

Data: Consumers First Hear About New Retailers Through Friends and Family

Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the first time they hear about a retailer they've never purchased from is through friends and family, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty," Yes Marketing surveyed over 1,000 retail shoppers and found that word-of-mouth recommendations significantly outweighed other sources, including product review sites (8%), influencer recommendations…

MarTech Interview with Thomas Zawacki, Chief Digital Officer, Infogroup

"We prepare for an AI-centric world by embracing the best parts of the technology, with a healthy dose of reality about the potential issues with privacy and security." Tell us about your role and journey into technology. What galvanized you to join Infogroup? My role is to deliver a ROI for our clients via industry-leading products, and to drive profitable revenue growth for the company. I have found that building valuable products and programs for clients comes from a combination of understanding consumer behavior,…

Infogroup Hires Seasoned Digital Executive as Chief Financial Officer

Leading Data and Multichannel Marketing Solutions Provider Bolsters Executive Team with Addition of Accomplished Finance and Operations Professional Andy Goldstein Infogroup, a leading provider of data and multichannel marketing solutions, announced that Andy Goldstein has been named chief financial officer, effective January 2019. Goldstein is a seasoned executive with extensive strategic finance and private equity portfolio company experience. Most recently he served as chief financial officer at Purch, a digital…

Study: Holiday Marketing Emails Generate, on Average, Higher Conversions Than Business-As-Usual Emails

Themed Campaigns That Reference Specific Holidays See Lower Open Rates, but Generate More Conversions Than BAU Messages Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower open rates, indicating the importance of message theme, type of offer and time of deployment when it comes to capturing subscriber attention and maximizing share of wallet. In its 2018 Holiday Marketing Guide, Yes Lifecycle Marketing analyzed almost 8…

Infogroup Adds World-class Digital Talent to Expand Digital Capabilities and Accelerate Company Vision and Mission

The Leading Data, Multichannel Marketing Solutions and Services Provider Welcomes Five New Executives to Provide Clients with Enhanced Digital Capabilities and Technology Innovation Infogroup, a leading provider of data and multichannel marketing solutions, announced the expansion of its digital services and the hiring of five new executives to grow its digital, data and technology capabilities to accelerate the company's vision and mission. Infogroup is expanding its digital solutions and services to empower brands to…

Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer

Marketing and Digital Media Veteran to Build out Company's Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of data and multichannel marketing solutions, announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and CEO of Infogroup. An accomplished industry veteran with more than a decade of marketing and digital media expertise, Marlow brings a strong track record of turning data into actionable insight…

Latest Report: 90% Marketers List Email as One of Their Top Priorities in 2018

New Yes Lifecycle Marketing Report Finds That Marketers Are Prioritizing Email, Website, and Social Channels in 2018, but Overlooking the In-Store Experience According to the latest Yes Lifecycle Marketing survey, 89 percent of marketers listed email as one of their top three priorities in 2018, indicating that email marketing continues to be a staple even as other channels like social media and mobile apps mature. Recommended Read: Voilà! the Internet Crosses 4 Billion User Mark, and 80% of Them Are on Social…

Infogroup Data Solutions Selected as Digital and Media Management Service Provider by Scranton Gillette Communications

The partnership hopes to boost brand awareness, and deliver effective communication channels for clients and audiences in the business-to- business marketplace Infogroup Data Solutions, the leading provider of business and consumer media management solutions, has been selected as the digital and media management service provider for Scranton Gillette Communications (SGC)/SGC Horizon, a business-to-business (B2B) media company. Infogroup is one of the leading providers of innovative business data, and marketing…