Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Walmart (E-Commerce and Mobile Commerce), Algolia (Customer Experience Management) White Shark Media (Native & Programmatic Advertising), Data Axle (B2B Data), to Toldright (Video).
Walmart announced an expanded vision and new name for its media business, now called Walmart Connect. Formerly known as Walmart Media Group, the new name reflects the company’s unique ability to accelerate the connection between brands and its 150 million weekly customers. Walmart Connect is creating ways for partners to be top of mind in Walmart stores, on its digital properties and across the internet in a way that is additive to customers’ experiences. The business will harness Walmart’s vast omnichannel presence, the power of its closed loop system and knowledge of its customer base to bring brands measurably closer to their intended audience no matter how they shop.
Algolia, the leading Search-as-a-Service company, announced that it has acquired MorphL, a Google Digital News Initiative-funded startup, to help power Algolia’s new AI offering. This new suite of API-based Artificial Intelligence (AI) and Machine Learning (ML) models enables developers, data scientists, and marketers to predict users’ intent, personalize online experiences, and create highly-targeted offers.
White Shark Media (White Shark), a white label marketing agency partner, announced the re-launch of Compass, its all-in-one pay-per-click (PPC) sales readiness and enablement platform. In addition to a new website launch, White Shark has added new features to further boost its partners’ success – including a collateral library, pitch email templates, and new interface for sales courses.
B2B marketers will have the ability to significantly shrink their sales cycles and increase sales effectiveness thanks to a new lead gen service Data Axle announced. Data Axle, formerly known as Infogroup, will power its new service with its industry-leading business data, which received “the highest score possible in the data management, integrations and APIs, go-to-market, product roadmap and vision, revenue, and number of customers criteria” in The Forrester Wave™: B2B Marketing Data Providers, Q3 2018.
Toldright Unveils First-Of-Its-Kind On-Demand Video Production Resource For Sports, Media, And Technology Industries
Toldright, a first-of-its-kind on-demand production resource, announced its official launch, ushering in a new wave of video and content creation for the sports, media, and technology industries, and beyond. Providing an end-to-end video production solution that delivers accessibility, efficiency, unprecedented value, and compelling content, toldright is empowering companies of all sizes with the opportunity to have their story, told right.
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