Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

By MTS Staff Writer On Jun 12, 2020

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud (Marketing Cloud), Comscore (Video), 8×8 (Unified Communication), Simeio (Identity Management) and DoubleVerify (Analytics).

Google Cloud and Telefónica Partner to Accelerate Digital Transformation for Spanish Businesses

To meet the growing technology needs of Spanish businesses, Google Cloud and Telefónica are announcing a new partnership to foster the country’s digital transformation and advance 5G mobile edge computing. As part of this agreement Google Cloud announces its plans to open a new cloud region in Spain that will leverage Telefonica’s Madrid region infrastructure.

Comscore Maintains Dedication to European Video Measurement with Extended Partnerships

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the extension of two key partnerships in Europe, increasing its focus on TV and Video measurement for the region.

8×8 Launches Open Communications Platform to Deliver and Scale Work-from-Anywhere Enterprise Communications for Organizations Worldwide

8×8, Inc., a leading integrated cloud communications platform, launched the 8×8 Open Communications PlatformTM, the industry’s most complete portfolio of work-from-anywhere enterprise communications. 8×8 uniquely brings together the essential elements required in an enterprise communications platform, combining voice, team chat, meetings, and contact centers solutions fueled by shared intelligent communications services like AI-driven expert routing and predictive analytics.

Simeio Expands Partnership with Okta to Deliver Premier Identity Managed Services

Simeio Solutions has expanded its relationship with Okta to offer Simeio’s industry-leading Identity and Access Management (IAM) as a Service for Okta’s Workforce Identity and Customer Identity customers. The use of a Managed Service Provider in IAM has been shown to improve security and system adoption. In addition to Simeio’s system integration capabilities, Okta customers can leverage Simeio’s Managed Services and Identity Intelligence Center capabilities.

DoubleVerify Boosts CTV Transparency for Advertisers, Standardizing CTV App Identifiers Across Platforms

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the launch of a new transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices.

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