With the renewal of key partnerships in Italy and Sweden, the company reaffirms its desire to direct its activities in the region towards TV and video audience measurements
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the extension of two key partnerships in Europe, increasing its focus on TV and Video measurement for the region.
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In Italy, Comscore’s partnership with Auditel, the independent authority for measurement of the Italian TV industry, has been renewed and extended through December 31, 2023. The extension marks a continuation of Auditel’s project to measure TV Broadcasters video content on all digital devices. This innovative digital measurement project with Auditel provides minute by minute reporting and full coverage of both editorial and advertising content. The unique measurement capabilities inform the whole Italian TV market, from broadcasters and advertising investors to agencies and media centres.
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In Sweden, Comscore renewed and extended its the partnership with MMS, the Swedish media industry’s currency for video through March 2023. Comscore and MMS have been working together since 2010 to measure online video, helping agencies and advertisers across Sweden to understand and quantify the consumption and reach of online video across devices.
“We are delighted to be continuing our partnerships with Auditel and MMS,” said Guido Fambach, Executive Vice President for EMEA & APAC at Comscore. “As Comscore continues to grow its capabilities in the video space internationally, it is essential for us to strengthen relationships with key players in important markets across Europe.”
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