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Wavemaker Appoints Elliott Millard as UK Head of Planning

Wavemaker UK has announced the appointment of Elliott Millard as Head of Planning. Based in London, Millard will lead a team of 65 talented planners, taking responsibility for the strategic element of key new business pitches and working with clients to maximise their growth potential. He will report to Verra Budimlija, Wavemaker’s Chief Strategy Officer. Elliott brings over 18 years media industry leadership experience to his new role, most notably in the technology, automotive and retail sectors. This includes eight…

GumGum Named to Built In LA’s 2020 ‘Best Places to Work’ List

The Honor Comes as the Company Introduces a New Student Loan Repayment Benefit Program for Employees GumGum, Inc., a technology and artificial intelligence company specializing in solutions for advertising and media, announced that it has been included on Built In LA’s list of Best Places to Work in 2020. GumGum was selected for inclusion on the list based on Built In’s algorithmic analysis of employee compensation and benefits data. The recognition coincides with the company’s addition of an innovative student loan…

Former BT CEO Gavin Patterson Joins Elixirr as Chairman

Next stage of growth for the challenger consultancy Gavin Patterson, former BT CEO, joins Elixirr as Chairman. Gavin's appointment comes at a poignant time for the firm as they celebrate their 10th anniversary. Gavin has had an extensive career across the media, advertising and consumer goods industries. He brings with him a wealth of experience in innovation and effecting dramatic transformation for large businesses, which is what Elixirr have successfully done for their clients around the world since forming in…

Sabio Ranked #216 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500

Sabio, the media and technology company behind App Science, announced it ranked #216 on Deloitte's Technology Fast 500™. Now in its 25th year, Deloitte's Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. Deloitte's Technology Fast 500 award winners are selected based on fiscal year revenue growth from 2015 - 2018. Sabio's grew 508% during this period. Marketing Technology News: TTEC to…

SABIO Cares: Marketers Are Turning Marketing Dollars into Donations

SABIO, the media and technology company behind App Science, announced the launch of SABIO Cares, a new cause marketing initiative that grants SABIO clients an easy way to give back through their digital campaigns. As part of this new initiative, SABIO's clients now have the opportunity to donate all or a portion of their added value display impressions to a non-profit organization within SABIO's network. SABIO's list of non-profit partners address several deserving causes, from hunger and human rights to animal protection…

Kubient Appoints Media and Advertising Veteran Peter Bordes as Chief Executive Officer and Former Ogilvy Executive Chris Andrews as Chief…

Kubient, an end-to-end, programmatic, audience advertising platform, announced today that the Company has appointed Peter Bordes as Chief Executive Officer and Chris Andrews as Chief Digital Officer, effective immediately. Both Mr. Bordes and Mr. Andrews join Kubient with a mission to transform the digital advertising sector by creating the first, full-stack programmatic audience advertising platform, aimed to establish a new standard for fraud prevention and transparency. "Kubient's end-to-end platform was created to…

Why You Should Keep an Eye on Marketing Reporting Platforms in 2019

TapClicks CEO and Co-Founder Speaks at Length About the Company's Latest Funding Round, Product Roadmap for the Future and the Use of AI And Machine Learning in Marketing Reporting Platform Data visualization and marketing reporting tools go hand-in-hand. Every marketer wants to look at data and toll up every campaign information in a single dashboard. Customized marketing reporting powered by data science and AI/ML helps create impactful reports and save a huge amount of time, money and effort. Backed by a recent $10…

Amazon Marketing Agency CPC Strategy Acquired by Elite SEM

Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital backed Elite SEM. This is Elite’s third acquisition since 2017. Elite SEM will leverage on CPC Strategy’s expertise in retail, e-commerce and especially the Amazon channel where Elite expects to cover half of its 2018 revenue. Elite and CPC combining forces will bolster the former’s expertise in search and social marketing. Elite will also have exclusive access…

Meltwater Launches Data Science Platform Fairhair.ai to Tame Real-Time Market Signals Found in World’s Online Data

AI-powered platform democratises analytics of forward-looking indicators based on insights from the outside, known as Outside Insight In the quest to become data-driven, companies are increasingly investing in Business Intelligence software to gain a competitive advantage. Yet the insights generated by those tools are mostly fuelled by data from within a company’s walls, instead of the real-time market signals found externally online – from consumer opinions to corporate filings. This outside data can unlock key indicators…

Report: The Undercover Arms Race between Media and Commerce Platforms

New Magisto Study Examines the Market Forces Upending the Balance of Online Commerce & Social Media Media, advertising and commerce have historically had a symbiotic relationship. The equation was simple: customer sees an ad via media and buys a product via a retail outlet. There is a growing friction between e-commerce and media platforms, which are both competing for a finite amount of consumer attention, and this friction threatens to upend an age-old balance of power, according to a new report. “Word-of-mouth…

Sabio Accelerates Growth With New App Science Lab In India

Sabio, the media and technology company behind App Science, recently opened a new App Science Lab in Hyderabad, India to accommodate rapid growth and leverage the area's diverse high-technology talent pool. "The decision to expand our presence into Hyderabad was a logical step in our business growth strategy," said Aziz Rahim, CEO of Sabio. "Several Sabio senior employees have roots in India and are familiar with the operational challenges associated with global expansion." The App Science Lab in Hyderabad is a…

The Year of Advanced TV: How (and Why) Marketers Can Embrace the Opportunity

Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video on demand, interactive TV and even second-screen syncing – is coming into its own in 2018, and the benefits to marketers are substantial. And the word seems to be out: Per Forrester Research, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule this year. That said, despite investment intentions, many marketers still struggle with the definition of…

BBC.com Chooses Teads to Muscle its Way into Global Outstream Advertising Market

Teads’ Holds a Solid Track-Record with the Best Media Brands in the World, Currently Reaching 1.2+ Billion Visitors Globally AI-driven global media platform, Teads, has joined hands with the leading international 24-hour English news platform, BBC.com, to monetize its international visitor base. Currently, BBC.com reaches close to 95 million monthly international visitors. Teads, a leading outstream video advertising marketplace in the world, ould enable the commercially funded news channel to deliver highly scaled-up video…

The Year of Advanced TV: Why It’s Finally Arrived

Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing, listening to radio, and reading magazines. The entire media consumption pattern has changed, and the new media paradigm is one of choice. Perhaps nowhere are these transformed consumption patterns as evident as in the realm of TV and digital video. Over the past decade, TV viewing habits have…

Media Is Hard and We Suck at It; And, How to Be Better in 2018

So we survived another “Year of Mobile," another “Year of VR” and another “Year of Big Data”. And where did it leave us? We still aren’t designing for the mobile medium at scale, VR adoption remains at a snail’s pace and we have more data than ever and seemingly even fewer ways to activate against it. As it turns out, doing media the right way, even at the most basic level, is hard. With as fast as space grows, it’s imperative we pay close attention to the things that matter most and not get distracted by passing fads.…