Browsing Tag

Media

mce Signs Strategic Engagement With Amdocs

Companies will jointly promote the mce Device Lifecycle Management solutions in N.America, the EU and LATAM mce Systems Ltd. (“mce” or the “Company”) announces it has entered into a strategic engagement with Amdocs, a leading provider of software and services to communications and media companies. Marketing Technology News: Kubient Set to Join Russell Microcap® Index Amdocs has selected mce to join the global Amdocs Partners Program of over 160 vendors across all areas of the Amdocs portfolio. The…

WarnerMedia Joins Comscore’s National Addressable TV Measurement Trials

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that WarnerMedia is the first national programmer to formally participate in Comscore's National Addressable TV programmer trials. Starting in late 2020, WarnerMedia has executed national addressable campaigns across multiple MVPD platforms, with detailed aggregated measurement powered by Comscore. WarnerMedia is first to pilot test the program enabling leading programmers to execute and measure their…

Social Media Marketing To Have Strong Impact On Event Promoter Businesses | Discover Company Insights On BizVibe

BizVibe has identified an increasing focus on social media marketing as a major trend for the event promoters industry. Event promoters are turning to social media to create buzz around events. Facebook events, Twitter, hashtags, email, and other digital tools are being used to popularize events and generate ticket sales. This trend is expected to have a strong influence on event promoters, especially in North America, Europe, and Asia-Pacific. Key Insights Provided for Event Promoters In addition to the impact of…

Yalo Scores Gold At 19th Annual Horizon Interactive Media Awards

The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2020 award winners showcasing this year's "best of the best" in interactive media production. This year, Yalo was recognized for its excellence with 7 awards. The 2020 competition saw over 600 entries from around the world including 34 out of 50 US States and 14 other countries including: Australia, Canada, Germany, Hong Kong, India, Ireland, Qatar, Russia, South Korea, Sri Lanka, Switzerland, Taiwan, Turkey,…

ClearVision Welcomes Executive-Level National Director Of Sales

ClearVision-AV (ClearVision), a leading professional design and integration services company for video conferencing, media management, streaming video, and digital signage, is announcing that Eric Blomquist is joining ClearVision as the Company’s National Director of Sales. Blomquist will be responsible for sales leadership, driving revenue, developing and maturing partnerships, as well as general management responsibilities. Blomquist joins with more than two decades of industry experience at some of the country’s leading…

Comscore Wins Back Local Television Measurement Contract With Capitol Broadcasting

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Capitol Broadcasting with Comscore's industry-leading local TV measurement, including for WRAL & WRAZ in Raleigh, NC. "Comscore has been a reliable partner for us over the past years, but we tried to make a go just using a singular service recently. However, given the rapid shifts in consumer behavior during the pandemic, and the other service declining 47% in its…

Comscore To Present Annual State Of OTT Webinar On Latest Usage Trends

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce its annual State of OTT Webinar is taking place on June 24 at 2pm ET. The webinar, featuring Senior Director of Product Management James Muldrow and Senior Vice President of Commercial Tara Gotch, will shed light on how U.S. consumers have engaged with OTT content and devices during the 2020 pandemic and beyond. Marketing Technology News: Veriff Releases New Anti Money Laundering Compliance…

Aniview’s Video-ad Solution Doubles Jagran New Media’s Advertising Revenues

Aniview’s platform grants India’s top digital media company full transparency in its video ads and bolsters user experience Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, partners with Jagran New Media, the digital arm of India's flagship media group Jagran Prakashan Limited. With Aniview’s video ad player solution, Jagran New Media eyes a twofold surge in its advertising revenues, while also gaining full control over its ad operations. Marketing Technology News:…

Verizon Media Announces Full-Funnel DOOH Ad Suite

New offering available through Verizon Media’s omnichannel DSP provides all-in-one platform for DOOH forecasting, re-engagement, & first-party measurement Verizon Media today announced the launch of their full funnel Digital Out-of-Home (DOOH) product suite, providing DOOH advertisers with a one-stop-shop for campaign planning, execution, and measurement, all in a self-serve capacity. Marketing Technology News: MarTech Interview with Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD “DOOH marketing…

Taboola Adds 2 New Board Members to Its Board of Directors, Technology and Media Industry Veterans Deirdre Bigley and Lynda Clarizio

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the appointment of two new members to its Board of Directors. Technology, advertising and publishing industry veterans Deirdre Bigley and Lynda Clarizio have joined Taboola's Board of Directors, effective April 2021, bringing a wealth of experience in business strategy and operations. Marketing Technology News: The Winning Seat Announces Partnership with SES Media Group Deirdre Bigley …

Box and Dolby Transform Media in the Cloud

New Integration Provides Box Users Worldwide Access to Automated Audio Enhancement Tools Powered by Industry-Defining Dolby Technology Box, Inc., the leading Content Cloud, and Dolby Laboratories, Inc., a leader in immersive entertainment experiences, announced a new integration that makes production-quality audio as simple as uploading a file to Box. With Dolby.io, companies using Box can offer their users seamless and cost-effective audio enhancement tools that leverage Dolby’s decades of expertise enabling best-in-class…

Pushly Names Media and Publishing Industry Leader Brendan Ripp CEO of Growing SaaS Push Notification Platform

Former Disney Advertising Sales EVP, Time Inc. president and Attention Capital operating partner will lead growth of the leading push notification platform for media and content providers. Pushly, a v2 Ventures company, today announced that longtime media and publishing industry executive Brendan Ripp has joined the growing push notification platform as its new chief executive officer. Pushly gives media and content publishers the ability to grow, retain and engage audiences through their own customized web…

EY Survey: Media and Entertainment Companies Say Resiliency and Closer Consumer Connections Are Top Priorities in a Post-Pandemic World

45% believe that, without reinvention, their companies will cease to exist in five years 50% say they are seeking new ways to reach the end customer 48% cited the transformation of work as key to achieving their strategic goals Nearly half (48%) of media and entertainment (M&E) executives surveyed say that increasing resilience is their biggest post-pandemic priority. This is according to a new EY US survey and report, Building a resilient media and entertainment enterprise | EY - US, which analyzes the…

Verizon Media launches Next-Gen Solutions, the future of ID-less advertising

New suite infers audiences independent of cookies or mobile app IDs Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement. Built for the identity-less era, this suite of solutions delivers relevant ad experiences while strengthening consumer trust. Marketing Technology News: Acorio Announces Three New Vice Presidents to Join Leadership Team As the ad…

Concentric Named SC Media 2021 Excellence Award Finalist for Rookie Security Company of the Year

Company Recognized by Panel of Judges for Innovative Use of AI and Deep Learning to Autonomously Discover and Protect Structured and Unstructured Business-Critical Data Concentric Inc., a leading vendor of intelligent AI-based solutions for protecting business-critical data, today announced it has been recognized as an Excellence Award finalist in the Rookie Security Company of the Year Awards Category for the 2021 SC Awards. Finalists are recognized for outstanding leadership and providing superior security…

Open Road Integrated Media Ignition Announces Its Marketing-as-a-Service 2020 Results

Usage grows as more publishers funnel more titles into Marketing as a Service (MaaS) Platform Participating Publishers See More Than 36% Increase in Revenue Open Road Integrated Media (OR/M) today announced financial results for 2020. The 70 clients participating in OR/M's Ignition MaaS range from small to mid-sized to top six publishers. On average those clients received 36.4% more revenue last year than they had earned on the titles before they were placed in the program. Marketing Technology News: CIO Honors…

Stingray Business and Space Factory Media Announce Partnership with FAT Brands for Global Music and Customer Experience AI-Driven Insights…

Services to initially launch at Fatburger and Johnny Rockets locations Stingray Business, a leading business-to-business multi-platform music and in-store media solution provider, and Space Factory Media, a digital media collective, today announced that they have signed an agreement to provide custom music, insights, and AV systems solutions for FAT Brands, a leading global franchising company that strategically acquires, markets and develops fast casual and casual dining restaurant concepts around the world. Marketing…

Advocado Appoints Three New Strategic Leaders And Expands Its Board

Matthew Hong, Gayle Meyers, and Michael Beer Tapped to Drive Development and Adoption of Real-Time Data Management Startup Advocado, a cross-media data management platform (DMP) fueling advertising performance, today announced the addition of three new senior executives to its board of directors and council of strategic advisors, who will help drive Advocado’s strategies across data optimization, media, branding, finance, capital formation, and business development. Marketing Technology News: Alation Launches New…

Monte Carlo Launches Chief Data Officer Advisory Board with Leaders from UnitedHealthcare, Buzzfeed, Autodesk, Western Digital, and Other…

Monte Carlo, the data reliability company, today announced the formation of its Chief Data Officer (CDO) advisory board. The advisory board was launched to help Monte Carlo and the emerging data observability market better serve customers on their journeys to data trust, advise their product roadmap, and pioneer the data observability category. Marketing Technology News: 39% Of People Attended More Webinars Or Webcasts in 2020 Than In Years Before “As we charter the course for data reliability, I’m excited to bring on…

Numerator Releases New Insight Into Spend, Psychographics And Media Consumption By Ethnicity

Coke Has Opportunity with Rising Demographics through Sprite and Fanta, as Keurig Dr Pepper has through Canada Dry and Sunkist Numerator, a data and tech company serving the market research space, has released a new reference report, The Path to Understanding, detailing consumer dynamics by race / ethnicity, including consumer share of spend, psychographics, media consumption and sentiment. The Path to Understanding reference report provides omnichannel share data -- by race / ethnicity -- for 10 categories including…