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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Salesforce (CRM), SurveyMonkey (Customer Experience), Comscore (E-commerce), LinkSquares (Sales Enablement), and Incognia (Identity Management).

Salesforce Grants Equity Awards to Evergage Employees Under Its Inducement Equity Incentive Plan

Salesforce, the global leader in CRM, announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the “Plan”) to new employees who joined Salesforce in connection with the acquisition of Evergage. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08.

SurveyMonkey Accelerates Position in Customer Experience (CX) Market

SurveyMonkey announced it is uniting its CX Solutions under the banner of the GetFeedback Suite to accelerate its CX strategy.  SurveyMonkey provides easy-to-deploy, cost-efficient CX solutions that help organizations using Salesforce CRM to set up CX programs within days, not months, and accelerate speed to insight.  SurveyMonkey will continue to deliver newer customer experience offerings under the GetFeedback Suite brand in 2020 and beyond.

Comscore Finds Increased Global Utilization of Mobile Payments in Digital Commerce

The latest research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows that as worldwide audiences continue to shift toward engaging more with mobile and multi-platform devices, mobile commerce (m-commerce) is gaining an increasing share of digital commerce.

LinkSquares Announces First Enterprise End-to-End Contract Lifecycle Management Platform Powered by AI

LinkSquares, provider of the fastest and most comprehensive AI-powered SaaS contract management and analysis tool, announced LinkSquares Finalize, its new pre-signature contract generation solution. In addition to its existing post-signature AI insights solution, LinkSquares Analyze, in-house legal teams gain new transparency capabilities and tools to standardize and collaborate on the contract creation process.

Incognia Fights Mobile Fraud and Protects Privacy with Location Behavioral Biometrics

Private identity company, Incognia, announced the launch of its location-based behavioral biometrics solution developed to combat rising rates of mobile fraud. Incognia’s Anti-fraud SDK and APIs enhance identity verification and authentication for banks, fintech and retailers with mobile applications. Working in the background, Incognia builds a unique location fingerprint for each mobile user, without capturing or storing any PII, to create a private digital identity.

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