Comscore Finds Increased Global Utilization of Mobile Payments in Digital Commerce

The latest research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows that as worldwide audiences continue to shift toward engaging more with mobile and multi-platform devices, mobile commerce (m-commerce) is gaining an increasing share of digital commerce.

In the 2020 “Global Mobile Payments Outlook” whitepaper, Comscore examines the state of online mobile payments around the world to understand how the landscape is changing for payment networks, digital wallets, credit issuers, and merchants.

Marketing Technology News: Endemol Shine Launches Entertainment Channels on VIZIO SmartCast

Key insights show:

  • Digital audiences continue to shift towards mobile devices. Nearly 40 percent of Latin American and Asia Pacific audiences used only a mobile device to go online during Q4 2019, compared to North America’s 14 percent and Europe’s 24 percent.
  • Mobile commerce share makes up majority of online transactions in regions with higher mobile dependency.
  • In Asia Pacific, an average of 4-in-ten mobile online transactions were paid using a mobile wallet during Q4 2019.
  • Overall, mobile represents the majority of online transactions across all global regions tracked.

Marketing Technology News: Doing What it Does Best “It Instills Confidence”: Salesforce Q1 Earning Update

Comscore’s 2020 “Global Mobile Payments Outlook” whitepaper uses insights from the Global Digital Payments Tracker, a one-of-a-kind tool which analyzes both passively observed consumer behavior from Comscore’s worldwide panels, and multi-platform survey data. This robust multi-source approach allows Comscore to most accurately examine consumers’ payment behavior across platforms in North America (U.S. and Canada), Latin America (MexicoBrazil, and Argentina), Europe (U.K., GermanyFranceItaly, and Spain), and Asia Pacific (IndiaJapan, and Australia).

Marketing Technology News: Merkle RMG Appoints Phil Yamamoto as President