Fast Simon, the leader in AI-powered shopping optimization, announced its Visual Merchandising Editor 2.0. The editor surfaces business information and lets merchandisers customize how products are displayed with a simple drag-and-drop function. This makes it easier to inspire customers, boost engagement and increase sales.

The editor provides merchandisers precise control over product assortment and display. They can apply merchandising rules based on business metrics, such as margins and inventory, while also aesthetically showcasing items based on attributes like color and material. To inspire shoppers, merchandisers can easily add Promo Tiles over areas of the product grid, hero images or banners. All of these changes can be measured in Fast Simon’s analytics dashboard to understand their impact on sales.

Marketing Technology News: Jugo Welcomes Dan Wood As Chief Marketing Officer

“Fashion trends, consumer taste and product inventory are constantly changing,” said Zohar Gilad, CEO of Fast Simon. “Merchandisers must quickly update the display of products on their website to keep up, but most tools require programming resources to make these changes. Fast Simon’s Visual Merchandising Editor 2.0 is the fastest and most intuitive way for merchandisers to optimize product display on their online stores.”

Fast Simon’s Visual Merchandising Editor 2.0 is the latest innovation to empower merchandisers with the tools they need to easily improve eCommerce performance. Benefits include the ability to:

• Promote, demote, pin, bury or hide products with the click of a button.
• Preview pages before publishing.
• Monitor business performance of merchandising decisions, such as Promo Tiles, in the Fast Simon analytics dashboard.

Marketing Technology News: MarTech Interview with Humberto Farias, CEO at FanHero