Fingerpaint, a full-service health and wellness marketing agency, has executed a strategic investment in Leaderboard Branding, a leading global naming and branding business headquartered in Charlotte, N.C., to grow its portfolio of companies. Details of the transaction were not disclosed.

Fingerpaint is known for its innovative and data-driven approach to providing integrated marketing services to a growing roster of healthcare clients, specifically in the pharmaceutical, rare disease, and gene therapy sectors. The investment in Leaderboard Branding is expected to increase Fingerpaint’s global reach and expand services to better support clients in earlier stages of the commercialization process.

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As part of the transaction, Brannon Cashion, a Managing Partner at Leaderboard Branding, will join Fingerpaint’s operating board. He brings over two decades of leadership experience in the global healthcare naming and strategic branding space.

“Brannon and his team have built a best-in-class business that aligns with Fingerpaint’s people-first values and mission, and we are pleased to welcome Leaderboard Branding to the Fingerpaint family,” said Ed Mitzen, Founder of Fingerpaint. “Partnering with Leaderboard Branding is an investment in our never-ending commitment to continue adding services to meet the needs of our clients, allowing us to continue building out a world-class company within the healthcare marketing industry. ”

“We love the work Fingerpaint does and its people-first culture,” said Mr. Cashion. “We are excited to align ourselves with a company with similar values that is doing innovative and exceptional work and can offer an expanded set of services to our clients. This is an opportunity to bring together two businesses that complement each other in unique ways.”