Browsing Tag

competitive intelligence

EDO Launches Ad EnGage, the Industry’s First User-Directed TV Ad Insights Platform to Make TV Advertising More Effective for Brands,…

Platform for Competitive Intelligence and Search Engagement Empowers Users to Quickly Generate Unprecedented Insights on TV Ad Activity, Effectiveness, and Consumer Purchase Intent EDO Inc., the data, measurement, and analytics company, announced the launch of its new Ad EnGage platform. The platform is the industry’s first user-directed TV ad insights platform, putting the power to quickly and easily generate unprecedented TV ad insights in the hands of brands, agencies, and networks. The platform can be customized with…

yellowHEAD Launches SaaS Version of Its Creative Insight Technology Alison, Adds New Competitive Intelligence Feature

Advertisers now have full access to the AI-based technology that yellowHEAD’s team uses to analyze, ideate and optimize client creatives yellowHEAD, the AI-powered performance marketing company, announced the launch of its proprietary creative insights platform, Alison, as a SaaS solution now available for all brands and performance marketers. Utilized by yellowHEAD’s expert design team and campaign managers internally since 2017, Alison provides AI-driven insights to help analyze, ideate and optimize ad creative for…

BrandTotal Raises $12 Million in Series B Round to Expand Brand Marketing Analytics Technology

INcapital Ventures Leads Latest Funding BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organizations, announced that it has raised $12 million in its Series B investment round. The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media Fund, and FJ Labs. Today's announcement brings the total capital raised by BrandTotal to $20 million to date The company plans on…

Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned Media

The new capability is available as part of Cision Impact in the Next Generation Communications Cloud Cision, announced significant improvements to their industry leading Impact solutions. The new features allow granular reporting of true-reach at an individual article-level, enabling communicators to better identify journalists and publications, craft more relevant stories, conduct market research, and measure their efforts using the same performance benchmarks as owned and paid media. The data- which is available for…

DataWeave Launches Platform That Reports Stock Availability of Consumer Essentials Across U.S. Stores Amid the COVID-19 Crisis

DataWeave, a provider of AI-powered Competitive Intelligence as a Service to e-commerce businesses and consumer brands, announced the launch of its new online platform to track and report on the stock availability of consumer essentials across hundreds of U.S. stores. The insights provided on the platform will help consumers shop at well-stocked stores nearest to their respective locations. "As concerns surrounding the COVID-19 crisis heighten, the resulting buying frenzy has triggered an unprecedented and sustained surge…

Northern Light Offers Free Public Beta of Its AI-Based Tool for Twitter Analysis, Research, and Planning

Northern Light Social Analytics Helps Marketers Automatically Identify Meaningfully Connected Terms Within Social Media Posts to Optimize Ad Spend, Target Social Media Posts, and Analyze Competitors’ Business Strategies Northern Light announced the immediate public availability of a free beta version of Northern Light Social Analytics, the first enterprise class, AI-enabled tool that can automatically identify thousands of closely correlated Twitter keywords, hashtags, and authors to guide social media marketing and…

MarTech Primer: Types of Marketing Data

In 2020, Marketing leaders understand the evolving nature of Data Management Platforms. Yet, a majority of these leaders have a tough time executing their strategies. This is largely attributed to three factors - Lack of Time Inadequate tools and processes Talent Attrition Even for Marketing teams who manage to tackle these challenges have to face a serpentine task to justify their increased data and analytics budget. It’s new, but a straightforward priority - it’s ‘Privacy’. To better understand the…

SEMrush Delivers Double-digit User Base Growth and Successful Entrance Into Emerging Markets

Successful Entrance Into Asian Markets of Japan, China, and South Korea SEMrush, the leading competitive intelligence and digital marketing SaaS platform trusted by more than 25% of Fortune 500 companies, announces that it has closed 2019 on a high note with record user growth, successful rollout of new key products, important geographic expansion and key additions to its executive leadership team. After successfully raising $40 million in funding from Greycroft, e.ventures, Siguler Guff and other investors at the end…

SEMrush Raises $40 Million to Further Refine Search Analytics Using AI/ML

SEMrush Is Dedicated to Continue Helping Marketers All over the World Build and Execute Winning Marketing Strategies Using Machine Learning Algorithms for Search Analytics SEMrush, the leading competitive intelligence and end-to-end analytics platform for digital marketing professionals, announced that it has raised a total of $40 million in funding led by Greycroft, Siguler Guff, and e.ventures. SEMrush is the industry standard to improve insights, analytics, and measurement for digital marketers. Read More: Interview…

77% Say Holistic Competitive Intelligence is Critical to Winning against Opposition

Yet, Only 22% of Businesses Have Defined Goals for Their Competitive Intelligence Programs, Reveals Crayon's State of Market Intelligence Report Crayon released the largest market and competitive intelligence research study, the 2018 State of Market Intelligence report. The study dives into the practices, challenges, and new trends in the field of market and competitive intelligence and is based on the responses of more than 700 business professionals. The study found that 89 percent of large companies have…

Accenture Acquires Altitude to Enable Companies Leverage IoT Opportunities

Accenture has acquired Altitude, a Boston-based design, and innovation consulting firm. The latest acquisition will enable Accenture to leverage Altitude’s years of experience in curating innovative products and experiences that resonate with wide range of customers, both B2C and B2B. Altitude is known as an award-winning product developer, integrating the fine nuances of technology, design and customer experience together. Over the course of time, Altitude has helped its customers turn novel technology into a…

Salesforce Invests in CloudCraze, Who Raise $20 Million in Series A Funding

Working with Salesforce is infectious for its partner; albeit a productive one. Beginning the year with a bang, continuing with its traditional celebratory mood since 2015, CloudCraze, Salesforce's natively-built enterprise e-commerce platform, has secured $20 million in funding. The Series A funding is led by Insight Venture Partners, partnered by Salesforce Ventures. The latest round of funding is expected to accelerate B2B commerce product development and team expansion across the US and EMEA. CloudCraze, as…

Magento Raises $250 Million Funding from Hillhouse Capital; To Scale Omnichannel E-Commerce Operations in Asia

Open source e-commerce platform Magento secured $250 million funding from Chinese alternative investment firm Hillhouse Capital Group (“Hillhouse”). The latest round of funding will boost Magento’s global expansion plans, especially in Asia. The funding will help the omnichannel e-commerce solution provider focus on becoming an independent firm. The parties were not available for any comment on the stake Hillhouse holds in Magento following the investment. According to The Financial Times, the current Magento’s valuation…