Browsing Tag

marketing agency

Merkle’s Latest Customer Engagement Report Finds 88% of Marketers Are Moving to Omni-channel Campaign Strategies

Q1 2020 report features expanded data samples within the US and the UK Merkle , a leading technology-enabled, data-driven performance marketing agency, released the third installment to its quarterly report focused on customer relationship management (CRM). The Q1 2020 Customer Engagement Report features proprietary research about how marketers are delivering personalized customer experiences as well as case studies highlighting techniques to increase engagement. New to this quarter’s report is an expanded data sample of…

Acosta Reaches Agreement with Creditors to Eliminate the Company’s Long-Term Debt

Reorganization and Recapitalization Will Leave Acosta with the Strongest Balance Sheet in the Industry Acosta, Inc.,  a full-service sales and marketing agency, announced that it has reached an agreement with more than 70% of its lenders and more than 80% of its noteholders, each by principal amount, on the terms of a comprehensive reorganization and recapitalization. The deal will eliminate all of the Company's approximately $3 billion of long-term debt.  Further, investors have committed $250 million in new equity capital…

Harvard Pilgrim Health Care Selects Merkle as its Medicare Marketing Agency of Record

Merkle will lead the execution of integrated marketing campaigns for Medicare Annual Enrollment Period acquisition efforts Merkle, a leading technology- enabled, data-driven performance marketing agency, has been chosen by Harvard Pilgrim Health Care, as its Medicare marketing agency of record. Under this agreement, Merkle’s Health Marketing Solutions group will lead the execution of integrated marketing campaigns supporting Harvard Pilgrim’s Medicare Annual Enrollment Period (AEP) acquisition efforts. Within these…

Kerry Sanders Joins Craft In New Role As Global Head Of Business Development

Craft, a division of McCann Worldgroup, announced that Kerry Sanders has joined as Executive VP-Global Head of Business Development. The company is one of the marketing industry's largest global creative content production and adaptation agencies. Most recently Kerry Sanders served as Senior VP-Sales & Marketing at Xerox Corp. in Rochester, NY. Read More: CB Insights Accelerates Global Expansion Through DeepTech ... Sanders has broad international corporate and technology experience that, in addition to Xerox,…

Perhaps It’s Time to Put down That Phone During Thanksgiving Dinner

New National Survey Shows Majority of Americans Annoyed by Mobile Devices During This Family Meal Nearly 7 in 10 Americans (69%) say they find people's use of phones and other mobile devices at the Thanksgiving table annoying — but 43% still allow it, according to a new nationwide survey by a West Des Moines branding and marketing agency. The 2019 Meyocks Thanksgiving Survey of 1,461 Americans shows that despite people's annoyance, 32% admit to checking or using mobile devices themselves during the Thanksgiving meal.…

Michael Hubert Announces The Launch Of Marketing Agency “The Hubert Group”

Principal Consultant and founder, Michael Hubert, is excited to announce the launch of "The Hubert Group" a marketing automation and marketing creative agency. Michael enters this career shift with over 15 years of experience leading successful B2B and B2C organizations. Fluent in multiple marketing automation and CRM platforms, he specializes in omnichannel customer journeys, engagement and retention strategies. Additionally, Michael has assembled a team of technical and creative marketing consultants to support its…

Top Tips for Getting More Plaintiffs in 2019

Getting clients for a law firm has never been more challenging. So much has changed in society in recent years, and this has particularly been the case since the massive growth of the internet. Long gone are the days that potential clients will simply phone up a law firm they’ve heard of, or send a letter asking for help. Nearly everything is done online nowadays, and that’s why a lot of law firms are failing to attract these plaintiffs; they aren’t moving with the times. If you want to be successful in 2019, you need to…

Merkle Releases Amazon Advertising Flywheel Strategy Guide

Annual Playbook Examines the Impact of Amazon Advertising on Vendors and Sellers Merkle, a leading technology-enabled, data-driven performance marketing agency, released its second annual Amazon Ads Playbook. This year’s report, titled “The Amazon Advertising Flywheel Strategy Guide,” explains Amazon advertising’s effect and impact on vendors and sellers, while examining the main components that comprise the flywheel, including owned, paid, and earned media. “By bringing together teams to support merchandising,…