marketing agency

MRM, a leading global marketing agency that is part of McCann Worldgroup, announced that Jayna Kothary has joined the 35-plus office digital and relationship marketing network as its Global Chief Technology Officer (CTO). Most recently Kothary served as CTO for Global Clients at WPP, where she was based in the UK. Kate MacNevin, Global CEO of MRM, said, "We're thrilled that Jayna is joining us. Her experience working as an agency CTO on global clients, as well as with large multi-nationals, makes her an ideal fit as we…

New Combined Entity Will Operate Under the Aisle Rocket Brand Name Target Data, a full-service marketing agency that helps brands harness data to drive growth, has entered into an agreement to merge with Aisle Rocket, a leading Chicago-based creative services agency specializing in content and user experience, the two companies announced today. The Aisle Rocket entity will add comprehensive creative, UX, content, and e-commerce capabilities to Target Data. Target Data recently finalized the acquisition and integration of…

Adapty Inc., a leading digital commerce and customer experience company, today announced the successful roll-out of a B2B e-commerce solution for Carotek, USA. Adapty partnered with Insite, an Episerver company, and Digital DNA Marketing agency to implement InsiteOnline, an out-of-the-box commerce solution, for the process equipment distribution business of Carotek. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership The shift to digital was imperative in the B2B (business…

Research finds one in five pet owners have changed buying behaviors for convenience More than three quarters of Americans own a pet and they continue to spend more on them each year. Pets Are Big Business, a new report from Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, explores the booming pet care industry and highlights consumer shopping habits for caring for these furry friends. "Pet care is a rapidly growing $75 billion industry, with pet food sales up more than…

The digital video market is making a serious impact on society. Our goal is to leverage the 360WiSE MEDiA, Social Influencer Brand to increase the market share value proposition on behalf of the seasoned or independent content creators. 360WiSE TV is the digital television extension of 360WiSE MEDiA. Robert and Tasha Alexander, are the Founders of 360WiSE, a Top 1% PR Influence Branding Marketing Agency, according to Google. When asked about Travis Smith Sr. as General Manager of the new tv streaming vertical of the…

Colling Media, a top-ranked national digital advertising and marketing agency, continues its recent, impressive growth by adding five new businesses to its prestigious roster of clients. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp The agency's new clients include: ScriptSave WellRx—an innovative prescription medication discount program that closes the gaps in prescription benefit coverage. Diamond Kitchen & Bath—the leading retailer of kitchen and bathroom cabinetry and…

Mercer-MacKay Digital Storytelling Brings an Innovative Application Just in Time for Microsoft Awards Mercer-MacKay Digital Storytelling, a marketing agency that helps technology companies rise above the noise by empowering data with story, is excited to announce general availability of the inaugural Software-as-a-Service marketing portal. This application is one of the first marketing automation software solutions that completely caters to technology companies. Winning Microsoft Awards Methodology Free to Use in Module…

Promotion Follows Accomplished Tenure With the Company, Including 325% Revenue Growth Merkle, a leading technology-enabled, data-driven performance marketing agency has announced the appointment of Bill Sayre to CEO of Merkle Response Management Group (RMG), a best-in-class processing, data, and technology provider focusing on the nonprofit, government, and commercial sectors. Sayre previously held the role of president and has played a substantial part in leading Merkle RMG with consistent growth, increasing profitability,…

Fruition, a top digital design, development, and marketing agency in Denver, named Brad Jones as the company's first Chief Technology Officer, effective March 2, 2020. Brad joined the Fruition team in 2018 to lead the construction of and migration to Fruition's cloud hosting environment. As CTO, Brad will bolster Fruition's focus on quality and innovation. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ Companies To Embrace Segment in 2019 With 10+ years of development…

Strategic Expansion into New Hampshire’s Seacoast Marks Matter’s 7th Office Nationwide Matter Communications — a Brand Elevation Agency specializing in public relations, social media, creative services, and digital marketing — announced its strategic acquisition of Calypso, a Marketing and Branding Agency based in Portsmouth, NH. Calypso has a 20-year history of serving worldwide clients in several high-profile industries, including the energy, finance, and healthcare sectors. Marketing Technology News: Pixalate…

Legal Tech Media Group announced the launch of Legal Tech Publishing Legal Tech Media Group (LTMG), a full-service marketing agency dedicated to providing strategic, tactical , and business development services to companies delivering products and services to legal professionals, announced the launch of Legal Tech Publishing (LTP). The new publishing division of LTMG will spotlight innovative legal technology products. Marketing Technology News: Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball…

Q1 2020 report features expanded data samples within the US and the UK Merkle , a leading technology-enabled, data-driven performance marketing agency, released the third installment to its quarterly report focused on customer relationship management (CRM). The Q1 2020 Customer Engagement Report features proprietary research about how marketers are delivering personalized customer experiences as well as case studies highlighting techniques to increase engagement. New to this quarter’s report is an expanded data sample of…

Reorganization and Recapitalization Will Leave Acosta with the Strongest Balance Sheet in the Industry Acosta, Inc.,  a full-service sales and marketing agency, announced that it has reached an agreement with more than 70% of its lenders and more than 80% of its noteholders, each by principal amount, on the terms of a comprehensive reorganization and recapitalization. The deal will eliminate all of the Company's approximately $3 billion of long-term debt.  Further, investors have committed $250 million in new equity capital…

Merkle will lead the execution of integrated marketing campaigns for Medicare Annual Enrollment Period acquisition efforts Merkle, a leading technology- enabled, data-driven performance marketing agency, has been chosen by Harvard Pilgrim Health Care, as its Medicare marketing agency of record. Under this agreement, Merkle’s Health Marketing Solutions group will lead the execution of integrated marketing campaigns supporting Harvard Pilgrim’s Medicare Annual Enrollment Period (AEP) acquisition efforts. Within these…

Craft, a division of McCann Worldgroup, announced that Kerry Sanders has joined as Executive VP-Global Head of Business Development. The company is one of the marketing industry's largest global creative content production and adaptation agencies. Most recently Kerry Sanders served as Senior VP-Sales & Marketing at Xerox Corp. in Rochester, NY. Read More: CB Insights Accelerates Global Expansion Through DeepTech ... Sanders has broad international corporate and technology experience that, in addition to Xerox,…

New National Survey Shows Majority of Americans Annoyed by Mobile Devices During This Family Meal Nearly 7 in 10 Americans (69%) say they find people's use of phones and other mobile devices at the Thanksgiving table annoying — but 43% still allow it, according to a new nationwide survey by a West Des Moines branding and marketing agency. The 2019 Meyocks Thanksgiving Survey of 1,461 Americans shows that despite people's annoyance, 32% admit to checking or using mobile devices themselves during the Thanksgiving meal.…

Principal Consultant and founder, Michael Hubert, is excited to announce the launch of "The Hubert Group" a marketing automation and marketing creative agency. Michael enters this career shift with over 15 years of experience leading successful B2B and B2C organizations. Fluent in multiple marketing automation and CRM platforms, he specializes in omnichannel customer journeys, engagement and retention strategies. Additionally, Michael has assembled a team of technical and creative marketing consultants to support its…

Getting clients for a law firm has never been more challenging. So much has changed in society in recent years, and this has particularly been the case since the massive growth of the internet. Long gone are the days that potential clients will simply phone up a law firm they’ve heard of, or send a letter asking for help. Nearly everything is done online nowadays, and that’s why a lot of law firms are failing to attract these plaintiffs; they aren’t moving with the times. If you want to be successful in 2019, you need to…

Annual Playbook Examines the Impact of Amazon Advertising on Vendors and Sellers Merkle, a leading technology-enabled, data-driven performance marketing agency, released its second annual Amazon Ads Playbook. This year’s report, titled “The Amazon Advertising Flywheel Strategy Guide,” explains Amazon advertising’s effect and impact on vendors and sellers, while examining the main components that comprise the flywheel, including owned, paid, and earned media. “By bringing together teams to support merchandising,…