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marketing agency

Fingerpaint Announces Strategic Investment in Leaderboard Branding

Fingerpaint, a full-service health and wellness marketing agency, has executed a strategic investment in Leaderboard Branding, a leading global naming and branding business headquartered in Charlotte, N.C., to grow its portfolio of companies. Details of the transaction were not disclosed. Fingerpaint is known for its innovative and data-driven approach to providing integrated marketing services to a growing roster of healthcare clients, specifically in the pharmaceutical, rare…

MRM Named For 5th Straight Year As A Leader In 2021 Gartner Magic Quadrant For Global Marketing Agencies

For the fifth consecutive year, MRM has been recognized as a Leader in Gartner Inc.'s Magic Quadrant for Global Marketing Agencies report. Gartner, whose Magic Quadrant analysis is based on a comprehensive review of an agency's completeness of vision and ability to execute, is the world's leading information technology research and advisory company. MRM, which is part of McCann Worldgroup, is a global marketing agency that provides both Business-to-Consumer (B2C) and Business-to-Business (B2B) clients with a full range of…

Gate 39 Media Launches New Website Highlighting Marketing & Technology Solutions for Financial Services and Agribusinesses

Gate 39 Media, a full-featured marketing agency and technology consulting firm dedicated to serving the financial and agricultural industries. With a deepened focus on financial and agricultural services and an expanded service suite, the new website provides a fresh look and feel in offering marketing, marketing technology, and custom technology development and support services while exhibiting subject matter expertise and resources for clients. Marketing Technology News: Agency Revolution Releases New…

SmartBug Media® Adds Industry Veteran Jeff Ostiguy as VP of Client Services

Ostiguy to Strengthen and Scale Client Services Team to Enhance the Revenue Growth of Rapidly Growing Upmarket Customer Base SmartBug Media—a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations, and public relations—today announced that it has added an industry veteran, Jeff Ostiguy, to serve as its Vice President of Client Services. Ostiguy is…

MCI Increases NPS by 7%

MCI, a global engagement and marketing agency, announces the results of its customer satisfaction survey. The company's Net Promoter Score (NPS) reached 65, which is 7% higher than the previous year. It results from MCI dedication to customer relationship and its ongoing strategy to allow the client audience to influence, interact and be immersed in the conversation. The latest MCI customer attitudes survey demonstrates 98% of positive responses, which shows a high level of satisfaction with the company's engagement…

Equipping Your Team with The Knowledge For A Seamless Agency Handover

Having a good relationship with your agency is essential to drive success. The prospect of onboarding or switching agencies can be daunting for many; however, equipping your team with a few key steps and the necessary understanding of the process can make it a lot easier while allowing you to get the results you need to start the year more robust than ever. Working with an agency should be a two-way street, and your team needs to understand what to expect of them within the relationship. Building a strong rapport with…

Liquid Advertising Is Now Liquid+Arcade

The new brand name reflects the agency's evolution into a full-service, global media and creative resource El Segundo, CA-based Liquid+Arcade has built a global reputation for its expertise in video game marketing. Founded in 2000 as a media shop, in recent years the agency has ramped up its creative and production capabilities; its new name reflects and celebrates those enhanced capabilities. LQ+A's in-house creative team handles a complete range of services, including large-scale live-action and CGI production, editing…

MCI Transforms for the Digital Age

MCI, a global engagement and marketing agency, announces a new brand design to reflect marketplace demands of the Fourth Industrial Revolution. MCI unveils its vision, branding and full service offering to advise and support their clients’ needs. 2020 has been a year of transformation for many of MCI’s clients with MCI designing tomorrow’s solutions to unleash the power of community across all audience touchpoints. MCI is helping brands, associations and non-for-profits realise success by developing multi-channel…

Blue C Introduces Signature BrandPWR Platform

Branding Agency Catapults National BrandPWR Launch with Aggressive Television Campaign Blue C, a leading Southern California-based branding and marketing agency, is proud to announce the public launch of its tested and proven BrandPWR platform. After a highly successful pre-launch period resulting in accelerated growth, brand clarity and improved audience resonance for the early client adopters, Blue C has rolled out its proprietary BrandPWR platform to help brands identify value propositions and more effectively connect…

Facebook Ad Metrics Remained Mostly Stable Through Tumultuous 2020 According to New Whitepaper from Aisle Rocket

New Report Analyzes Facebook Advertising During the Pandemic and Social Unrest Aisle Rocket, a growth-driven marketing agency that unifies creative services, data, and technology to drive results, announced the launch of its latest white paper, A Summer Like No Other: Tracking the Disruption of 2020 Through Facebook Advertising Metrics Tracking the Social Media. A Summer Like No Other examines Facebook ad metrics from the start of the pandemic through 2020’s summer of protests and uncertainty. It shows that Facebook’s ad…

MRM Names Jayna Kothary As Global Chief Technology Officer

MRM, a leading global marketing agency that is part of McCann Worldgroup, announced that Jayna Kothary has joined the 35-plus office digital and relationship marketing network as its Global Chief Technology Officer (CTO). Most recently Kothary served as CTO for Global Clients at WPP, where she was based in the UK. Kate MacNevin, Global CEO of MRM, said, "We're thrilled that Jayna is joining us. Her experience working as an agency CTO on global clients, as well as with large multi-nationals, makes her an ideal fit as we…

Target Data and Aisle Rocket Merge to Form Data-Driven Marketing Agency Focused on Helping Clients Drive Revenue

New Combined Entity Will Operate Under the Aisle Rocket Brand Name Target Data, a full-service marketing agency that helps brands harness data to drive growth, has entered into an agreement to merge with Aisle Rocket, a leading Chicago-based creative services agency specializing in content and user experience, the two companies announced today. The Aisle Rocket entity will add comprehensive creative, UX, content, and e-commerce capabilities to Target Data. Target Data recently finalized the acquisition and integration of…

Adapty Delivers First Ever Insite Online B2B Commerce Implementation for a Leading Distributor of Process Equipment

Adapty Inc., a leading digital commerce and customer experience company, today announced the successful roll-out of a B2B e-commerce solution for Carotek, USA. Adapty partnered with Insite, an Episerver company, and Digital DNA Marketing agency to implement InsiteOnline, an out-of-the-box commerce solution, for the process equipment distribution business of Carotek. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership The shift to digital was imperative in the B2B (business…

Pets Are Big Business According to New Acosta Report

Research finds one in five pet owners have changed buying behaviors for convenience More than three quarters of Americans own a pet and they continue to spend more on them each year. Pets Are Big Business, a new report from Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, explores the booming pet care industry and highlights consumer shopping habits for caring for these furry friends. "Pet care is a rapidly growing $75 billion industry, with pet food sales up more than…

Robert & Tasha Alexander of 360WiSE Media Welcomes Travis Smith Sr, As GM Of The New 360WiSE TV Division

The digital video market is making a serious impact on society. Our goal is to leverage the 360WiSE MEDiA, Social Influencer Brand to increase the market share value proposition on behalf of the seasoned or independent content creators. 360WiSE TV is the digital television extension of 360WiSE MEDiA. Robert and Tasha Alexander, are the Founders of 360WiSE, a Top 1% PR Influence Branding Marketing Agency, according to Google. When asked about Travis Smith Sr. as General Manager of the new tv streaming vertical of the…

Colling Media Lands Five New Advertising Clients in March and April

Colling Media, a top-ranked national digital advertising and marketing agency, continues its recent, impressive growth by adding five new businesses to its prestigious roster of clients. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp The agency's new clients include: ScriptSave WellRx—an innovative prescription medication discount program that closes the gaps in prescription benefit coverage. Diamond Kitchen & Bath—the leading retailer of kitchen and bathroom cabinetry and…

Mercer-MacKay Digital Storytelling Transcends Typical Marketing Offerings

Mercer-MacKay Digital Storytelling Brings an Innovative Application Just in Time for Microsoft Awards Mercer-MacKay Digital Storytelling, a marketing agency that helps technology companies rise above the noise by empowering data with story, is excited to announce general availability of the inaugural Software-as-a-Service marketing portal. This application is one of the first marketing automation software solutions that completely caters to technology companies. Winning Microsoft Awards Methodology Free to Use in Module…

Merkle RMG Elevates Bill Sayre to Chief Executive Officer

Promotion Follows Accomplished Tenure With the Company, Including 325% Revenue Growth Merkle, a leading technology-enabled, data-driven performance marketing agency has announced the appointment of Bill Sayre to CEO of Merkle Response Management Group (RMG), a best-in-class processing, data, and technology provider focusing on the nonprofit, government, and commercial sectors. Sayre previously held the role of president and has played a substantial part in leading Merkle RMG with consistent growth, increasing profitability,…

Fruition Announces Brad Jones As Chief Technology Officer

Fruition, a top digital design, development, and marketing agency in Denver, named Brad Jones as the company's first Chief Technology Officer, effective March 2, 2020. Brad joined the Fruition team in 2018 to lead the construction of and migration to Fruition's cloud hosting environment. As CTO, Brad will bolster Fruition's focus on quality and innovation. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ Companies To Embrace Segment in 2019 With 10+ years of development…

Matter Communications Acquires Calypso, a Marketing and Branding Agency in Portsmouth, NH

Strategic Expansion into New Hampshire’s Seacoast Marks Matter’s 7th Office Nationwide Matter Communications — a Brand Elevation Agency specializing in public relations, social media, creative services, and digital marketing — announced its strategic acquisition of Calypso, a Marketing and Branding Agency based in Portsmouth, NH. Calypso has a 20-year history of serving worldwide clients in several high-profile industries, including the energy, finance, and healthcare sectors. Marketing Technology News: Pixalate…