HubSpot for Startups and Forecastr Help Founders Achieve “Financial Hygiene”

New resource offers finance best practices to HubSpot’s startup community.

HubSpot for Startups is an innovative program that allows entrepreneurs to access HubSpot’s advanced marketing tools at deep discounts in the early stages of their business. The popular program also provides valuable resources to help founders succeed in every area of business, from marketing to hiring, as well as finance.

Finance is critically important in a startup’s early stages, although many founders lack the financial expertise to successfully navigate this challenge. Online financial modeling company Forecastr is hoping to help startups in the HubSpot community by providing a simple Monthly Playbook that gives founders a clear path to achieve what Forecastr CEO Steven Plappert refers to as “financial hygiene.”

According to Plappert, “Finance is a difficult topic for most founders. Sometimes we expect every entrepreneur to be a finance expert, but in reality, most of them are experts in something else, like designing software, importing and exporting, or finding new ways to recycle waste. We’ve found that most founders view finance as something they have to do, not something they want to do.”

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“It’s not ideal for early-stage startups to set goals or measure performance on an annual or semi-annual basis. Conditions can change really quickly, and you need to have current data to make the best decisions.”

“I wrote this Monthly Finance Playbook to help other founders start measuring their financial performance against their goals on a regular basis. It’s not ideal for early-stage startups to set goals or measure performance on an annual or semi-annual basis. Conditions can change really quickly, and you need to have current data to make the best decisions. We help our customers do this by practicing what we call ‘good financial hygiene,’ and following a Monthly Playbook like this is how we do it.”

The Playbook features a simple 6-step process founders can complete every month to ensure their business is on track to hit its goals and to respond quickly when an area of the business veers off course. According to Plappert, “This is the exact same process we use internally at Forecastr, and our clients who practice this type of good financial hygiene on a regular basis have seen really impressive results.”

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