Adstra Launches Whitepaper, “Gaining Control of Your Customer Dialogue”

New Guide From Adstra Provides Roadmap For Comprehensive Identity Strategy Planning

 Adstra, the first interoperable Data Bureau designed to help marketers align data with business outcomes, announced the launch of its latest whitepaper, Gaining Control of Your Customer Dialogue. Identity strategies require thoughtful planning for the long term, and this whitepaper breaks down the important questions to ask at each stage of the planning process. The whitepaper covers topics such as identity management, data sharing, clean rooms, and privacy compliance.

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Marketers are faced with the fragmentation of consumers’ attention across multiple media channels. No single media has the scale of engagement to make many traditional marketing approaches work on their own. On top of this, consumer privacy concerns are driving a new wave of regulation that seeks to govern every interaction with a brand. Marketers are realizing their need to improve the level of control in recognizing their customers and the data signals they can use to determine the ideal level of messaging with their customers.

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“Most marketers have woken up to the urgent question of identity, and they want to do something about it,” said Rick Erwin, CEO of Adstra. “Solving for identity is complex and requires a comprehensive approach; it’s hard to know where to start and it’s easy to get lost.”

This whitepaper explores the ways brands are managing the flow of customer identity and data going forward and provides a roadmap to multiple solutions, in one of the primary answers many brands are considering: in-housing their ID graph entirely.

“Adstra has a point of view on these issues – but this paper focuses on helping marketers ask the right questions,” said Erwin.

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